Product Designer vs. UX Designer: The Difference Explained

Product designers and user experience (UX) designers are similar—in fact, sometimes the titles are used interchangeably. But sometimes they’re not. Broadly speaking, product designers tend to be more involved with the entirety of the design process of a product, while UX designers generally focus specifically on refining the user experience of a product.

Of course, job roles can differ from company to company. Some companies may expect their UX designers to be heavily involved in business processes or their product designers to work exclusively on design.

Read on to find out more about product designers and UX designers, their respective average salaries, and what you need to do to become either one—or both.

Product designer vs. UX designer

At a glance, here’s a breakdown of the key characteristics of both product designers and UX designers:

Both product designers and UX designers rely heavily on UX tools and methods. While specific tasks might set them apart, both roles work to ensure the finished product’s user experience is smooth and intuitive. This means both should know how to use common UX tools, like Balsamiq, Sketch, Lucid Chart, or design tools like Figma.

Product designers and UX designers differ in a few key ways, including:

• Product designers tend to be more business-oriented: Employers may expect product designers to be more aware of business priorities than UX designers. This might manifest in working more closely with business or product teams than a typical UX designer might and ensuring business needs are met in a finished product.

• Product designers tend to take the lead: Product designers often captain the entire design process of a product. You may wrangle UX and visual designers, researchers, and business teams together to make sure all needs of a product are met. Because of this, employers typically expect you to have some experience leading projects or teams.

• UX designers are more design-focused: Employers often expect UX designers to design the actual visual and interactive elements of a product. That’s not to say that product designers don’t—but as a UX designer, expect to dig a little more into the hands-on aspects of designing a user-friendly product.

What is product design?

Product design is the process of creating a digital or physical good. The process is generally grounded in research and involves keeping the user’s experience in mind.

Product design has in recent years become associated with digital products like software or apps. But product design can also refer to the design of physical products, like furniture, electronics, and other manufactured goods. This latter type of design is also called industrial design.

Who gets paid more, a product designer or a UX designer?

According to various salary aggregate websites, product designers tend to have slightly higher average salaries than UX designers in the US.

Here’s how similar professions compare:

• Product manager: $124,135 [7]

• UX researcher: $90,228 [8]

• UX writer: $71,210 [9]

• UX engineer: $109,126 [10]

• Graphic designer: $67,337 [11]

• UI designer: $93,989 [12]

• Industrial designer: $85,319 [13]

Becoming a UX designer or product designer

With the need to develop similar skill sets, the paths to UX design and product design can easily complement each other. Moving from a UX designer to a product designer can be a natural transition as you gain more experience and begin to take on more responsibilities.

If you’re just starting out in your design career, you’ll want to solidify your understanding of UX concepts and familiarize yourself with key design tools. Here's a closer look at what that means:

• UX concepts and skills: User-centric thinking is critical, but UX design isn’t just a mentality. Tasks as a UX designer would also include being able to prototype, build wireframes, or map user journeys or user flows. These skills will also be foundational for your work as a product designer.

• Design tools and principles: UX designers should generally be familiar with several design tools. These can include Figma, Sketch, and Adobe Creative Suite. A strong understanding of design principles—like typography and color theory—will also be an asset.

If you want to move into product design, it’ll also be useful to have the following skills:

• Leading projects: Many job descriptions for product designers call for previous experience overseeing projects. This might be something you can gradually build into a current design role. 

• Collaboration across different teams: Product designers often work with business teams and might draw their own conclusions about best practices based on data. Having a wider understanding of a product’s importance and priorities within a company will be important.

The designer career path

Product designers and UX designers, similar as they are, are only two roles in a wide field of other similar roles. There are plenty of other roles you can consider in a design career, with each their unique differences.

Graphic designer: Graphic designers develop the visual aspects of websites, ads, and other graphical interfaces. It can be a good starting point if you have an eye for design but aren’t ready to jump into UX. Here's how graphic design compares to UX design.

UX engineer: Also called a UX developer, UX engineers are responsible for programming the front end of websites and apps with an eye to UX principles. It can be a good option if you coding and web development interest you.

UX researcher: If you enjoy learning about people and their behavior, UX research might be worth considering. As a UX researcher, you’ll conduct the research that UX designers use to then design a product—the surveys, interviews, and data-focused studies that reveal what’s working in a product, what’s not, and what people want.

Product management: If you’re a product designer, it's possible to pivot your career into product management. While this will distance you from the design elements of the job, if you’re intrigued by the planning, research, and collaborative aspects of product design, product management can be a role to consider.

Keep building your UX design skills on Coursera

Whether you’re eyeing a product design position or hoping to develop your UX design career, having a solid grasp of UX principles will be foundational. If you’re looking for a place to start, consider the Google UX Design Professional Certificate offered through Coursera. Get familiar with digital design tools, learn essential UX concepts, and come out with completed projects to put into a portfolio.

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