Marketing Analytics Specialist

If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.

A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.

Skills you’ll need: Data Analysis, Market Research, Analytical Skills, Statistics, Microsoft Excel, Google Analytics, Data Visualization, Research

$120,192 median salary4,592 jobs available¹

Marketing Analytics Specialist

If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.

A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.

Skills you’ll need: Data Analysis, Market Research, Analytical Skills, Statistics, Microsoft Excel, Google Analytics, Data Visualization, Research

$120,192 median salary4,592 jobs available¹

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¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (11/1/2024 - 11/1/2025)