What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Business Model Courses - Learn Business Model Online

Explore the Business Model Course Catalog

Status: Free
University of London
Corporate Strategy
Skills you'll gain: Corporate Strategy, Business Strategy, Organizational Strategy, Strategic Decision-Making, Business, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Resource Allocation, Analysis
4.8
Rating, 4.8 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Créer un Business Model Canva avec Mural
Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, Business Planning, Telecommuting, Graphic and Visual Design Software, Graphic and Visual Design, Value Propositions
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Business Analysis & Process Management
Skills you'll gain: Process Analysis, Business Process, Business Analysis, Process Mapping, Workflow Management, Process Flow Diagrams, Business Modeling, Business Process Management, Stakeholder Management
4.4
Rating, 4.4 out of 5 stars
6.3K reviews
Beginner · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Entrepreneurship: Launching an Innovative Business
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Pipelines, Sales Strategy, Ideation, Customer Insights, Product Development, Team Building, Sales Presentations, Capital Markets, Finance
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months
Michigan State University
Developing An Entrepreneurial Mindset: First Step Towards Success
Skills you'll gain: Entrepreneurship, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, New Business Development, Creative Thinking, Business Development, Personal Development, Self-Awareness, Business Modeling, Decision Making, Business Process, Business, Risk Management
4.6
Rating, 4.6 out of 5 stars
913 reviews
Mixed · Course · 1 - 3 Months
Status: Free
University of Virginia
Digital Business Strategy
Skills you'll gain: Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Analytics, Data-Driven Decision-Making, Market Opportunities, Organizational Strategy, Growth Strategies, Value Propositions, Strategic Decision-Making, Market Dynamics, Strategic Partnership, Competitive Analysis
4.8
Rating, 4.8 out of 5 stars
98 reviews
Beginner · Course · 1 - 4 Weeks
Copenhagen Business School
Business Models For Sustainability
Skills you'll gain: Corporate Sustainability, Stakeholder Engagement, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Stakeholder Communications, Business Strategies, Business Transformation, Sustainability Reporting, Business Ethics, Business Process, Environmental Issue, Strategic Communication, Natural Resource Management, Systems Thinking, Pollution Prevention, Strategic Partnership, Consumer Behaviour, Resource Utilization
4.7
Rating, 4.7 out of 5 stars
40 reviews
Beginner · Course · 1 - 3 Months
Coursera Instructor Network
Create Compelling Business Cases
Skills you'll gain: Risk Analysis, Risk Management, Business Ethics, Business Research, Business Writing, Return On Investment, Financial Analysis, Proposal Development, Business Planning, Cost Benefit Analysis, Business Analysis, Decision Making
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Design a Business Model Canvas with Miro
Skills you'll gain: Business Modeling, Presentations, Business Planning, Entrepreneurship, Value Propositions, New Business Development, Market Opportunities
Beginner · Guided Project · Less Than 2 Hours
Status: Free
University of Copenhagen
Business Models for Innovative Care for Older People
Skills you'll gain: Gerontology, Competitive Analysis, Design Thinking, Demography, Innovation, Human Centered Design, Health Systems, Health Care, Long Term Care, Service Design, Value Propositions, Business Modeling, Market Analysis, Disabilities, Stakeholder Engagement
4.5
Rating, 4.5 out of 5 stars
229 reviews
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Business Model Canvas
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
4.5
Rating, 4.5 out of 5 stars
51 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: New AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
38K reviews
Beginner · Professional Certificate · 3 - 6 Months