Product Strategy

Product Strategy is a crucial business aspect that dictates the direction in which a product should move to achieve business goals. Coursera's product strategy catalogue teaches you the key elements of successful product strategy, from understanding the customer's needs and market conditions to making strategic decisions on product development and marketing. You'll learn about product lifecycle management, competitive analysis, market segmentation, strategic planning, pricing strategy, and product positioning. By mastering these aspects, you will be able to create a robust product strategy that aligns with business objectives and caters to customer needs, thereby driving product success in the market.
24credentials
79courses

Results for "product strategy"

  • Status: Free Trial

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

  • Status: Free Trial

    Skills you'll gain: Product Design, Product Management, Interviewing Skills, Product Lifecycle Management, Product Roadmaps, Case Studies, Stakeholder Communications, Portfolio Management, Estimation, Product Strategy, Storytelling, Technical Communication, Communication, Analysis, Complex Problem Solving, Prioritization, Data Analysis

  • Status: Free Trial

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Organizational Change, Analysis

  • Status: Free Trial

    Skills you'll gain: Product Lifecycle Management, Product Planning, Product Strategy, Product Management, AI Product Strategy, Product Improvement, Strategic Planning, Business Process, Business Strategy, Technology Strategies, Innovation, Project Implementation, Competitive Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Google Gemini, ChatGPT, Product Management, Generative AI, Agile Product Development, Microsoft Copilot, Innovation, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Business Modeling

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

  • Status: Free Trial

    Skills you'll gain: Selling Techniques, Business, Marketing, Economics, Advertising, Market Dynamics, Case Studies, Business Solutions, Market Analysis, Product Strategy, Business Planning, Complex Problem Solving

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Team Motivation, Negotiation, Team Leadership, Product Roadmaps, Team Building, Organizational Leadership, Conflict Management, Leadership, Scaled Agile Framework, Strategic Leadership, Agile Methodology, Leadership and Management, Product Management, Business Leadership, Team Management, People Development, Cross-Functional Collaboration, Product Development, Product Strategy, Decision Making

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

  • Status: Free Trial

    Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership

  • Status: Free Trial

    Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Agile Methodology, User Story, Communication, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Negotiation, Product Requirements, Sprint Planning, Conflict Management, Scaled Agile Framework

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Brand Management, Market Analysis, Communication Strategies, Value Propositions

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Gain the knowledge and skills you need to advance.

  • This role has a $157,568 median salary ¹.

    description:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a $157,568 median salary ¹.

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