Analytics is the system of applying certain methods and techniques to understand the performance of data, generally in an organization or industry. The application of analytics can be used to uncover and interpret relevant patterns of data, which can be later used to make better decisions. Analytics relies on good data as part of its usefulness, as well as the aspects of statistics, computer programming, and operations research to quantify performance. Analytics exists in business when companies use statistics and software processes in assessing how a particular product, service, or project measures up in scope. Businesses perform analytics to pinpoint strengths, identify challenges or weaknesses that may exist, and pull out key data points to help make decisions regarding future growth for the organization.

Learning analytics is a key skill that helps you solve problems to existing challenges. When you use analytics tools to research data patterns, you use methods of analyzing performance characteristics that are essential to a business organization. This is important in today's world of big data. Understanding analytics can make you a valuable asset when assessing areas rich with recorded information, performance indicators, and target goals.

What are typical careers that use analytics?

Analytics is found in a wide range of careers, including business analyst, budget analyst, financial controller, data scientist, and operations researcher. Individuals who move into these and other careers in data analytics often work with raw data and algorithms through mechanical processes to make assumptions and theories. Essentially, with knowledge of analytics, you can move into a job that requires a familiarity with numeric relationships, data structures, and trends and metrics relevant to an organization.

How can taking online courses on Coursera help me learn analytics?

When you take online courses in analytics, you can gain a new understanding of key concepts like data analysis and visualization, mathematical optimization, regression analysis, predictive modeling, and other areas focused on business analytics. Taking online courses about analytics can help you achieve basic data literacy to help you make more informed decisions in any area you work in, like finance, operations, or marketing. As you branch out, you may advance your analytics understanding to include how to extract and manipulate data points, how to use different statistical analysis methods to break down the data, and how to eventually interpret and present your findings.

What are the benefits of taking an online Analytics course?

Online Analytics courses offer a convenient and flexible way to enhance your existing knowledge or learn new Analytics skills. With a wide range of Analytics classes, you can conveniently learn at your own pace to advance your Analytics career.

What Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Analytics Courses - Learn Analytics Online

Explore the Analytics Course Catalog

University of Pennsylvania
Customer Analytics
Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Analytics, Marketing, Data Collection, Marketing Strategies, Data Analysis, Market Research, Regression Analysis, Consumer Behaviour
4.6
Rating, 4.6 out of 5 stars
12K reviews
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Business Analytics
Skills you'll gain: Data Storytelling, Extract, Transform, Load, Marketing Analytics, Data Visualization, Data Presentation, Regression Analysis, Alteryx, Data Collection, Interactive Data Visualization, Data Quality, Tidyverse (R Package), R Programming, Data Visualization Software, Data Processing, Power BI, Network Analysis, Business Analytics, Internal Controls, Exploratory Data Analysis, Robotic Process Automation
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.1K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Campus BBVA
Business Analytics
Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Data Visualization Software, Business Intelligence, Probability & Statistics, Statistical Inference, Big Data
4.5
Rating, 4.5 out of 5 stars
154 reviews
Beginner · Course · 1 - 3 Months
Status: AI skills
Meta
Meta Marketing Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
4.7
Rating, 4.7 out of 5 stars
3.7K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
Campus BBVA
Business Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Business Analytics, Data Visualization, Data Quality, Business Intelligence, Data Analysis, Analytics, Descriptive Statistics, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Big Data, Project Management Life Cycle
4.9
Rating, 4.9 out of 5 stars
19 reviews
Beginner · Course · 1 - 3 Months
Status: New
DeepLearning.AI
DeepLearning.AI Data Analytics
Skills you'll gain: Data Storytelling, Google Sheets, Data Presentation, Spreadsheet Software, Dashboard, Data Visualization Software, Interactive Data Visualization, Tableau Software, Web Scraping, Data Visualization, Time Series Analysis and Forecasting, Descriptive Statistics, Probability & Statistics, Statistical Analysis, Pandas (Python Package), Statistics, Statistical Modeling, SQL, Databases, JSON
4.7
Rating, 4.7 out of 5 stars
43 reviews
Beginner · Professional Certificate · 3 - 6 Months
Tableau Learning Partner
Introduction to Business Analytics
Skills you'll gain: Tableau Software, Business Analysis, Business Process, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Project Management, Descriptive Analytics, Predictive Analytics
4.7
Rating, 4.7 out of 5 stars
399 reviews
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Operations Analytics
Skills you'll gain: Business Analytics, Descriptive Analytics, Predictive Analytics, Analytics, Demand Planning, Data-Driven Decision-Making, Operational Analysis, Business Operations, Risk Analysis, Forecasting, Operations Management, Risk Management, Business Modeling, Simulation and Simulation Software, Process Optimization, Decision Making, Decision Tree Learning, Microsoft Excel, Probability Distribution
4.7
Rating, 4.7 out of 5 stars
5.1K reviews
Mixed · Course · 1 - 4 Weeks
Johns Hopkins University
Social Media Analytics
Skills you'll gain: Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Data Manipulation, Applied Machine Learning, Facebook, Instagram, Sociology, Natural Language Processing, Network Model, Text Mining
4.1
Rating, 4.1 out of 5 stars
9 reviews
Intermediate · Specialization · 3 - 6 Months
University of California, Irvine
Human Resources Analytics
Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Employee Training, Performance Metric, Compensation Management, Human Resources, Human Resource Strategy, Workforce Planning, Business Metrics, Data Analysis, Employee Engagement, Recruitment, Talent Acquisition, Analytics
4.6
Rating, 4.6 out of 5 stars
2K reviews
Mixed · Course · 1 - 4 Weeks
Status: Free
University of Amsterdam
Data Analytics for Lean Six Sigma
Skills you'll gain: Lean Six Sigma, Data Visualization, Statistical Hypothesis Testing, Minitab, Six Sigma Methodology, Regression Analysis, Descriptive Statistics, Data Analysis, Histogram, Statistical Analysis, Probability & Statistics, Analytical Skills, Business Analytics, Data-Driven Decision-Making, Data Analysis Software, Process Improvement
4.8
Rating, 4.8 out of 5 stars
3.4K reviews
Beginner · Course · 1 - 3 Months
Emory University
Foundations of Marketing Analytics
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Customer Insights, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Time Series Analysis and Forecasting, Predictive Modeling, Statistics
4.3
Rating, 4.3 out of 5 stars
515 reviews
Intermediate · Specialization · 3 - 6 Months