Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data Analysis, Management Consulting, Business Strategy, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Value Engineering, Key Performance Indicators (KPIs), Business Metrics, Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    241 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Coursera

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    93 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial

    Xbox

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Harvard Business Review

    Skills you'll gain: Business Modeling, Business Acumen, Business Strategy, Strategic Decision-Making, Data-Driven Decision-Making, Decision Making, Competitive Analysis, Financial Statements, Leadership, Financial Analysis, Team Leadership, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

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  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Strategic Planning, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Leadership, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    4.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Organizational Change, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview

    National Taiwan University

    Skills you'll gain: Supply Chain Management, Game Theory, Economics, Business Research, Forecasting, Competitive Analysis, Business Analysis, Business Strategy, Business Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Coursera

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    186 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial

    Illinois Tech

    Skills you'll gain: Business Strategy, Competitive Analysis, Cost Reduction, Strategic Thinking, Cost Control, Market Analysis, Value Propositions, Market Opportunities, Operational Analysis, Business Analysis, Strategic Decision-Making, Case Studies

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    73 reviews

    Intermediate · Course · 1 - 4 Weeks