Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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Find the best Content Marketing course for your goals

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management

    4.8
    Rating, 4.8 out of 5 stars
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic and Visual Design, Graphic Design, Brand Awareness, Content Creation, Brand Loyalty, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.7
    Rating, 4.7 out of 5 stars
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Graphics Software, Content Creation, No-Code Development, Multimedia, Content Marketing, Cloud-Based Integration, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Content Marketing, Media Strategy, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Content Marketing, Social Media Marketing, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Marketing Design, Graphic and Visual Design, Social Media Marketing, Social Media Campaigns, Content Creation, Advertising Campaigns, Branding, Brand Loyalty, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Facebook, Online Advertising, Digital Advertising, Social Media, Social Media Management, Social Media Campaigns, Social Media Marketing, Advertising, Target Audience, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

    3.8
    Rating, 3.8 out of 5 stars
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Coursera

    Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Social Media Campaigns, Email Marketing, Advertising Campaigns, Marketing Materials, Content Marketing, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours