Analytics is the system of applying certain methods and techniques to understand the performance of data, generally in an organization or industry. The application of analytics can be used to uncover and interpret relevant patterns of data, which can be later used to make better decisions. Analytics relies on good data as part of its usefulness, as well as the aspects of statistics, computer programming, and operations research to quantify performance. Analytics exists in business when companies use statistics and software processes in assessing how a particular product, service, or project measures up in scope. Businesses perform analytics to pinpoint strengths, identify challenges or weaknesses that may exist, and pull out key data points to help make decisions regarding future growth for the organization.

Learning analytics is a key skill that helps you solve problems to existing challenges. When you use analytics tools to research data patterns, you use methods of analyzing performance characteristics that are essential to a business organization. This is important in today's world of big data. Understanding analytics can make you a valuable asset when assessing areas rich with recorded information, performance indicators, and target goals.

What are typical careers that use analytics?

Analytics is found in a wide range of careers, including business analyst, budget analyst, financial controller, data scientist, and operations researcher. Individuals who move into these and other careers in data analytics often work with raw data and algorithms through mechanical processes to make assumptions and theories. Essentially, with knowledge of analytics, you can move into a job that requires a familiarity with numeric relationships, data structures, and trends and metrics relevant to an organization.

How can taking online courses on Coursera help me learn analytics?

When you take online courses in analytics, you can gain a new understanding of key concepts like data analysis and visualization, mathematical optimization, regression analysis, predictive modeling, and other areas focused on business analytics. Taking online courses about analytics can help you achieve basic data literacy to help you make more informed decisions in any area you work in, like finance, operations, or marketing. As you branch out, you may advance your analytics understanding to include how to extract and manipulate data points, how to use different statistical analysis methods to break down the data, and how to eventually interpret and present your findings.

What are the benefits of taking an online Analytics course?

Online Analytics courses offer a convenient and flexible way to enhance your existing knowledge or learn new Analytics skills. With a wide range of Analytics classes, you can conveniently learn at your own pace to advance your Analytics career.

What Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Analytics Courses - Learn Analytics Online

Explore the Analytics Course Catalog

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Meta
Meta Marketing Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
4.7
Rating, 4.7 out of 5 stars
3.6K reviews
Beginner · Professional Certificate · 3 - 6 Months
IBM
IBM Data Analytics with Excel and R
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Shiny (R Package), Data Wrangling, Exploratory Data Analysis, Relational Databases, Big Data, Ggplot2, Database Design, Data Analysis, IBM Cognos Analytics, Data Mining, Dashboard, Excel Formulas, Data Manipulation, Web Scraping, Microsoft Excel
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
27K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
Campus BBVA
Business Analytics
Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Data Visualization Software, Business Intelligence, Probability & Statistics, Statistical Inference, Big Data
4.6
Rating, 4.6 out of 5 stars
134 reviews
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Customer Analytics
Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Analytics, Marketing, Data Collection, Marketing Strategies, Data Analysis, Market Research, Regression Analysis, Consumer Behaviour
4.6
Rating, 4.6 out of 5 stars
12K reviews
Mixed · Course · 1 - 3 Months
University of Minnesota
Analytics for Decision Making
Skills you'll gain: Time Series Analysis and Forecasting, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain, Probability, Predictive Modeling, Business Modeling, Simulation and Simulation Software, Business Analytics, Analytics, Decision Support Systems, Regression Analysis, Microsoft Excel, Forecasting, Data Modeling, Business Mathematics, Data-Driven Decision-Making, Statistics, Process Optimization
4.7
Rating, 4.7 out of 5 stars
247 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Campus BBVA
Business Analytics
Skills you'll gain: Data Storytelling, Dashboard, Business Analytics, Data Visualization, Data Quality, Business Intelligence, Data Visualization Software, Data Analysis, Analytics, Descriptive Statistics, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Big Data, Project Management Life Cycle
4.9
Rating, 4.9 out of 5 stars
9 reviews
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Operations Analytics
Skills you'll gain: Business Analytics, Descriptive Analytics, Predictive Analytics, Operations Research, Analytics, Demand Planning, Data-Driven Decision-Making, Operational Analysis, Business Operations, Risk Analysis, Business Intelligence, Customer Demand Planning, Forecasting, Operations Management, Risk Management, Business Modeling, Inventory and Warehousing, Simulation and Simulation Software, Process Optimization, Decision Making
4.7
Rating, 4.7 out of 5 stars
5.1K reviews
Mixed · Course · 1 - 4 Weeks
Tableau Learning Partner
Introduction to Business Analytics
Skills you'll gain: Tableau Software, Business Analysis, Business Process, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Project Management, Descriptive Analytics, Predictive Analytics
4.7
Rating, 4.7 out of 5 stars
371 reviews
Beginner · Course · 1 - 4 Weeks
Rutgers the State University of New Jersey
Supply Chain Analytics
Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Customer Demand Planning, Competitive Analysis, Procurement, Market Intelligence, Supply Chain, Supplier Performance Management, Supplier Management, Inventory Management, Vendor Management, Management Consulting, Inventory Control, Supply Chain Management, Inventory Accounting, Forecasting, Inventory and Warehousing, Business Strategy, Transportation, Supply Chain, and Logistics
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months
Macquarie University
Excel Skills for Data Analytics and Visualization
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Presentation, Power BI, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization Software, Data Visualization, Interactive Data Visualization, Microsoft Excel, Dashboard, Data Modeling, Data Cleansing, Data Manipulation, Excel Macros, Infographics, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis
4.8
Rating, 4.8 out of 5 stars
5.5K reviews
Intermediate · Specialization · 3 - 6 Months
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Marketing Analytics, Marketing Effectiveness, Performance Measurement, Google Analytics, Advertising Campaigns, Return On Investment, Performance Metric, Spreadsheet Software, Marketing, Web Analytics, Digital Marketing, Data Visualization Software, Pivot Tables And Charts, Stakeholder Communications, Goal Setting, Google Sheets
4.6
Rating, 4.6 out of 5 stars
1.9K reviews
Beginner · Course · 1 - 4 Weeks
Emory University
Foundations of Marketing Analytics
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Customer Insights, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Time Series Analysis and Forecasting, Predictive Modeling, Statistics
4.3
Rating, 4.3 out of 5 stars
515 reviews
Intermediate · Specialization · 3 - 6 Months