Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Business Planning, Brainstorming, Creative Thinking, Market Opportunities, Entrepreneurial Finance, Product Management, Creativity, Product Strategy, Value Propositions, Competitive Analysis, Fundraising

  • Status: Preview

    Skills you'll gain: Innovation, Competitive Analysis, Water Sustainability, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Supply Chain Management, Supply Chain, Environment and Resource Management, Climate Change Adaptation, Emerging Technologies, Economics, Product Knowledge, Consumer Behaviour

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Risk Analysis, Forecasting, New Business Development, Competitive Analysis, Risk Management, Financial Analysis, Strategic Decision-Making, Financial Modeling, Decision Making

  • Status: Free Trial

    The Hong Kong University of Science and Technology

    Skills you'll gain: E-Commerce, Global Marketing, Innovation, Strategic Partnership, Business Strategy, Intellectual Property, Price Negotiation, New Business Development, Corporate Strategy, Mergers & Acquisitions, Competitive Analysis, Resource Management

  • Status: Free Trial

    Skills you'll gain: Innovation, International Finance, Environmental Social And Corporate Governance (ESG), Global Marketing, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management

  • Status: Free Trial

    Skills you'll gain: Technology Roadmaps, Technology Strategies, Business Strategy, Forecasting, Innovation, Emerging Technologies, Strategic Decision-Making, Trend Analysis, Business Modeling, Competitive Analysis, Case Studies, Market Dynamics

  • Status: Free Trial

    University of Minnesota

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Medical Devices, Market Opportunities, Value-Based Care, Health Technology, Innovation, Clinical Assessment, Market Analysis, Report Writing, Medical Equipment and Technology, Revenue Forecasting, Business Valuation, Regulatory Affairs, Intellectual Property, Regulation and Legal Compliance

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Market Research, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Customer Relationship Management, Digital Media Strategy, Data-Driven Decision-Making, Consumer Behaviour, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Business Communication, Digital Marketing, Branding, Google Ads, Forecasting

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis

  • Status: Preview

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Entrepreneurship, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis

  • Status: Preview

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policty Analysis, Research, and Development, Price Negotiation, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Strategic Thinking