Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
44credentials
1online degree
186courses

Find the best Marketing Analytics course for your goals

  • Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting

  • Status: Preview

    Northwestern University

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Customer Engagement, Social Media Management, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review

  • Status: New
    Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting

  • Status: Free Trial

    Skills you'll gain: Google Gemini, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Machine Learning Methods, Predictive Analytics, Forecasting, SQL

  • Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, Marketing, Business Strategy, Business

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management

  • Status: Preview

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

  • Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

  • Skills you'll gain: Facebook, Social Media, Social Media Management, Drive Engagement, Social Media Marketing, People Management, Marketing Analytics, Content Performance Analysis, Rapport Building, Growth Strategies, Organizational Skills

  • Status: New
    Status: Preview

    Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Drive Engagement, Live Streaming

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Marketing, Unsupervised Learning, Machine Learning Algorithms, Business Strategy, Statistical Modeling, Consumer Behaviour, Data Visualization

  • Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics