Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
44credentials
1online degree
186courses

Find the best Marketing Analytics course for your goals

  • Status: Preview

    Skills you'll gain: Data-Driven Decision-Making, Business Intelligence, Data Ethics, Marketing Analytics, Trend Analysis, Case Studies, Marketing Effectiveness, Artificial Intelligence, Predictive Modeling, Strategic Planning, Marketing Strategies

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Sales Strategy, Customer Analysis, Marketing Strategies, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Digital Advertising, Regression Analysis, Market Research, Statistical Analysis, Target Market, Pandas (Python Package), Predictive Modeling, Key Performance Indicators (KPIs), Decision Tree Learning, Artificial Neural Networks

  • Skills you'll gain: Customer Insights, Facebook, Marketing Analytics, Target Audience, Marketing Strategies, Marketing, Social Media, Social Media Marketing, Business Intelligence, Business

  • Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics

  • Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Report Writing, Performance Analysis, Marketing Analytics, Digital Marketing, Marketing Management

  • Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

  • Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy

  • Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis

  • Status: Free Trial

    Skills you'll gain: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management

  • Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Social Media Campaigns, Email Marketing, Advertising Campaigns, Marketing Materials, Content Marketing, Marketing, Target Audience

  • Status: New
    Status: Free Trial

    Skills you'll gain: PySpark, Apache Spark, Customer Analysis, Big Data, Data Processing, Advanced Analytics, Statistical Modeling, Text Mining, Customer Insights, Data Mining, Data Transformation, Unstructured Data, Predictive Modeling, Simulation and Simulation Software, Data Manipulation, Marketing Analytics, Image Analysis, Risk Analysis

  • Skills you'll gain: Google Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting, SQL