Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
44credentials
1online degree
186courses

Find the best Marketing Analytics course for your goals

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting, SQL

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI, SQL

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Large Language Modeling, Business Intelligence, Predictive Analytics, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Customer Data Management, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Universidad de los Andes

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Marketing Analytics, Predictive Modeling, Strategic Decision-Making, Financial Forecasting, Predictive Analytics, Forecasting, Dashboard, Target Market, Financial Statement Analysis, Operations Research, Random Forest Algorithm, Pandas (Python Package), Network Model, Natural Language Processing, Business Analytics

    Credit offered

    Mastertrack · 6 - 12 Months

  • Universidad de los Andes

    Skills you'll gain: Social Network Analysis, Systems Thinking, Reinforcement Learning, Unsupervised Learning, Data Storytelling, Risk Analysis, Deep Learning, Computer Vision, Marketing Analytics, Predictive Modeling, Project Management Life Cycle, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Financial Forecasting, Statistical Analysis, Operations Research, Descriptive Analytics, Simulations, Project Planning, Random Forest Algorithm

    Earn a degree

    Degree · 1 - 4 Years