Market Analysis

Market Analysis is a thorough assessment of a market within a specific industry, focusing on the dynamics of market needs, competition, and environmental changes. Coursera's Market Analysis catalogue equips you with the skills and tools to identify and understand market trends, customer behaviors, competitive forces, and potential opportunities or threats. You'll learn to conduct primary and secondary research, utilize different analytical models and frameworks, interpret data, and make strategic decisions based on your findings. This knowledge will empower you as a marketing professional, business strategist, entrepreneur, or any individual interested in mastering the art of market analysis to drive business growth and innovation.
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Results for "market analysis"

  • Status: Preview

    Skills you'll gain: Product Management, Climate Change Adaptation, Market Opportunities, Competitive Analysis, Market Analysis

  • Status: Free Trial

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

  • Status: Preview

    Skills you'll gain: Game Theory, Strategic Decision-Making, Business Strategy, Target Market, Organizational Strategy, Business Modeling, Competitive Analysis, Management Consulting, Market Analysis, Portfolio Management, Growth Strategies

  • Status: Preview

    Skills you'll gain: Entrepreneurship, Business Valuation, Fundraising, Innovation, Presentations, Financial Management, Competitive Analysis, New Business Development, Verbal Communication Skills, Business Strategy, Investments, Market Analysis, Negotiation, Market Trend

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Strategic Marketing, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review, Target Audience

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Financial Statement Analysis, Business Valuation, Financial Analysis, Cash Flows, Competitive Analysis, Financial Modeling, Investment Management, Finance, Capital Budgeting, Financial Forecasting, Market Analysis

  • Status: Preview

    O.P. Jindal Global University

    Skills you'll gain: Economics, Game Theory, Economic Development, Market Dynamics, Socioeconomics, Behavioral Economics, Business Economics, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Planning, Critical Thinking, Resource Allocation

  • Status: New
    Status: Preview

    Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

  • Status: Free Trial

    Parsons School of Design, The New School

    Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Value Propositions, Market Analysis, User Experience

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

  • Status: Preview

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

  • Status: Free

    Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Competitive Intelligence, Market Research, Price Negotiation, Customer Insights, Market Analysis