Market Analysis

Market Analysis is a thorough assessment of a market within a specific industry, focusing on the dynamics of market needs, competition, and environmental changes. Coursera's Market Analysis catalogue equips you with the skills and tools to identify and understand market trends, customer behaviors, competitive forces, and potential opportunities or threats. You'll learn to conduct primary and secondary research, utilize different analytical models and frameworks, interpret data, and make strategic decisions based on your findings. This knowledge will empower you as a marketing professional, business strategist, entrepreneur, or any individual interested in mastering the art of market analysis to drive business growth and innovation.
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Results for "market analysis"

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Feasibility Studies, Market Opportunities, Growth Strategies, Business Development, Business Planning, Sales Presentations, Entrepreneurship, Business Strategies, Strategic Partnership, Strategic Thinking, Proposal Development, Business Analysis, Market Analysis

    Mixed · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    University of Virginia

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Persona Development, Business Modeling, Customer Analysis, Marketing Collateral, User Accounts, Collaborative Software, Strategic Thinking, Market Analysis, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer Success Management, Customer Data Management, Customer Relationship Management, Customer Engagement, Consultative Approaches, Customer Retention, Market Analysis, Customer experience strategy (CX), Organizational Structure, Business Relationship Management, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Communication, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Northeastern University

    Skills you'll gain: Competitive Analysis, AI Product Strategy, Machine Learning, Responsible AI, Business Strategy, Business Intelligence, Organizational Strategy, Business Analytics, Strategic Thinking, Market Analysis, Artificial Intelligence, Value Engineering, Business Analysis, Ethical Standards And Conduct, Analytics, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    IE Business School

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Banco Interamericano de Desarrollo

    Skills you'll gain: Emerging Technologies, FinTech, Digital Transformation, Corporate Sustainability, Business Transformation, Business Technologies, Strategic Partnership, Corporate Strategy, Sustainable Business, Technology Strategies, Stakeholder Analysis, Innovation, Market Opportunities, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Business Planning, Process Flow Diagrams, Business Strategy, Strategic Thinking, Strategic Planning, Data Import/Export, User Accounts, Productivity Software, Collaborative Software, Goal Setting, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

    Beginner · Course · 1 - 3 Months