Web Analytics and SEO

Web Analytics and SEO (Search Engine Optimization) involves the use and understanding of tools and techniques to track, analyze, measure and improve web traffic and visibility through search engines. Coursera's Web Analytics and SEO catalogue teaches you about the critical aspects of website performance analysis and enhancing search engine rankings. You'll learn everything from the basics of web analytics, understanding key metrics and data collection methods, to the principles of SEO including keyword research, link building, and website optimization. Additionally, you'll grasp the intricacies of Google Analytics, SEO strategies, and other tools to drive traffic, measure results, and ensure higher visibility for your website in the digital landscape.
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Results for "web analytics and seo"

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Cascading Style Sheets (CSS), Responsive Web Design, HTML and CSS, LESS, UI Components, Web Design, Bootstrap (Front-End Framework), Web Design and Development, Front-End Web Development, User Interface (UI), Web Content Accessibility Guidelines, Typography, Hypertext Markup Language (HTML), Interactive Design, Web Development, User Interface (UI) Design, Animations, Information Architecture, Browser Compatibility, Web Analytics and SEO

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    487 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Email Security, File Management, Control Panels, Web Analytics and SEO, MySQL, Apache, Cloud Hosting, Public Key Infrastructure, User Accounts, Data Security, Encryption, Database Management, Web Servers, Email Automation, System Configuration, PHP (Scripting Language), Server Administration, Performance Tuning, Servers, Content Management

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    O.P. Jindal Global University

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

    3.9
    Rating, 3.9 out of 5 stars
    17 reviews

    Beginner · Specialization · 3 - 6 Months

  • Google Cloud

    Skills you'll gain: LLM Application, Semantic Web, Generative AI, Large Language Modeling, Natural Language Processing, Text Mining, Google Cloud Platform, Web Analytics and SEO

    4.2
    Rating, 4.2 out of 5 stars
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Board Infinity

    Skills you'll gain: Cascading Style Sheets (CSS), HTML and CSS, Angular, Hypertext Markup Language (HTML), Responsive Web Design, Front-End Web Development, Bootstrap (Front-End Framework), Web Content Accessibility Guidelines, Web Design, Web Design and Development, React.js, UI Components, Web Analytics and SEO, JavaScript Frameworks, Semantic Web, Performance Tuning, Browser Compatibility, User Interface and User Experience (UI/UX) Design, Web Applications, Web Development

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    Universidades Anáhuac

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Information Architecture, Statistical Methods

    4.5
    Rating, 4.5 out of 5 stars
    960 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview

    The Hong Kong University of Science and Technology

    Skills you'll gain: Web Analytics and SEO, AI Personalization, Semantic Web, Algorithms, Query Languages, Network Analysis, Text Mining, Information Architecture, Performance Testing, Natural Language Processing, User Research, Data Structures, Graph Theory, UI/UX Research, Applied Machine Learning, Linear Algebra

    5
    Rating, 5 out of 5 stars
    7 reviews

    Intermediate · Course · 3 - 6 Months