• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Negotiation, Mediation and Conflict Resolution

      Skills you'll gain: Mediation, Negotiation, Verbal Communication Skills, Active Listening, Diplomacy, Conflict Management, Stakeholder Engagement, Leadership, Cultural Sensitivity, Communication, Cultural Diversity, Interpersonal Communications, Peer Review, Cultural Responsiveness, Intercultural Competence, Labor Relations, International Relations, Analysis, Non-Verbal Communication, Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      What is Social?

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Target Audience, Social Media Management, Marketing, Marketing Strategies, Content Strategy, Community Development, Market Analysis, Market Trend, Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Developing Mobile Apps with React Native

      Skills you'll gain: React Native, Mobile Development, React Redux, React.js, Javascript, Flutter (Software), Ajax, User Interface (UI), Debugging, iOS Development, JavaScript Frameworks, Android Development, Cross Platform Development, UI/UX Strategy, Application Development, Apple iOS, Front-End Web Development, User Interface and User Experience (UI/UX) Design, JSON, Web Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      840 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Negociación exitosa: Estrategias y habilidades esenciales (en español)

      Skills you'll gain: Contract Negotiation, Negotiation, Arbitration, Contract Management, Mediation, Communication, Conflict Management, Planning, Verbal Communication Skills, Compliance Training, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Measure and Optimize Social Media Marketing Campaigns

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Advertising Campaigns, Social Media, Digital Advertising, Marketing Analytics, Marketing, Advertising, Digital Marketing, A/B Testing, Key Performance Indicators (KPIs), Facebook, Business Metrics, Return On Investment, Presentations, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Fundamentals of Accounting

      Skills you'll gain: Management Accounting, Income Statement, Financial Statements, Balance Sheet, Financial Statement Analysis, Revenue Recognition, Cost Benefit Analysis, Cost Accounting, Accounting, Financial Accounting, Budgeting, Cash Flows, Equities, Strategic Decision-Making, Financial Reporting, Organizational Strategy, Business Management, Capacity Planning, Decision Making, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Theory

      Skills you'll gain: Marketing Analytics, Web Analytics, Digital Marketing, Marketing Effectiveness, Marketing Strategies, Consumer Behaviour, Online Advertising, Digital Advertising, Analytics, Data Visualization, Data Visualization Software, Business Technologies, Paid media, Customer Analysis, Data Analysis, Data-Driven Decision-Making, Social Media, Information Privacy, Media Planning, Data Collection

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Forecasting, Hospitality Management, Hotel Operations, Budgeting, Asset Management, Target Market, Market Share, Demand Generation, Hospitality, Online Advertising, Marketing Channel, Strategic Marketing, Demand Planning, Brand Strategy, Constructive Feedback, Operational Analysis, Direct Marketing, E-Commerce, Sales Process

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Influencing People

      Skills you'll gain: Influencing, Persuasive Communication, Leadership, Relationship Building, Organizational Leadership, People Development, Rapport Building, Stakeholder Management, Communication, Relationship Management, Professional Networking, Trustworthiness, Social Skills, Personal Attributes

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Improving Communication Skills

      Skills you'll gain: Active Listening, Communication, Communication Strategies, Productivity, Business Communication, Persuasive Communication, Interpersonal Communications, Strategic Communication, Goal Setting, Rapport Building, Trustworthiness, Cooperation, Non-Verbal Communication, Negotiation, Adaptability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      B2B and Territory Sales Strategies and Techniques

      Skills you'll gain: Sales Territory Management, B2B Sales, Competitive Analysis, Regional Sales, Sales Management, Market Analysis, Sales, Consultative Selling, Sales Strategy, Market Opportunities, Sales Process, Customer Relationship Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      96 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Dirección y Gestión de Negocios

      Skills you'll gain: Human Resource Strategy, Human Resources Management and Planning, Human Capital, Value Propositions, Business Process, Customer Relationship Management, Enterprise Resource Planning, Marketing, Target Market, Talent Management, IT Management, Business Intelligence, Business Operations, Strategic Marketing, Training and Development, Consumer Behaviour, Business Economics, Market Dynamics, Economics, Economic Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…444546…311

    In summary, here are 10 of our most popular marketing strategy courses

    • Negotiation, Mediation and Conflict Resolution: ESSEC Business School
    • What is Social?: Northwestern University
    • Developing Mobile Apps with React Native: IBM
    • Negociación exitosa: Estrategias y habilidades esenciales (en español): University of Michigan
    • Measure and Optimize Social Media Marketing Campaigns: Meta
    • Fundamentals of Accounting: University of Illinois Urbana-Champaign
    • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
    • Influencing People: University of Michigan
    • Improving Communication Skills: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok