Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Skills you'll gain: Intellectual Property, Legal Writing, Law, Regulation, and Compliance, Case Law, Compliance Management, Business Strategy, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Brand Strategy, Procurement

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Analysis, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Market Share, Customer Analysis, Organizational Development, Talent Management, Strategic Decision-Making, Intellectual Property, Financial Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Design Thinking, Product Roadmaps, User Interface (UI) Design, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

  • Status: Free Trial

    Skills you'll gain: Product Lifecycle Management, Product Planning, Product Strategy, Product Management, AI Product Strategy, Product Improvement, Strategic Planning, Business Process, Business Strategy, Technology Strategies, Innovation, Project Implementation, Competitive Analysis

  • Status: New
    Status: Free Trial

    University of Minnesota

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

  • Status: Free Trial

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making, Policy Analysis

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

  • Status: Preview

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

  • Status: Preview

    Skills you'll gain: Strategic Decision-Making, Business Valuation, Private Equity, Mergers & Acquisitions, Game Theory, Strategic Thinking, Financial Analysis, Business Strategy, Return On Investment, Investment Banking, Cash Flows, Corporate Finance, Competitive Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Requirements Management, Solution Design, Business Analysis, Requirements Elicitation, Stakeholder Management, Business Requirements, Solution Architecture, Stakeholder Analysis, Strategic Planning, Business Strategies, Systems Analysis, Business Process, Competitive Analysis, Business Process Management, Business Intelligence, Risk Analysis, Agile Methodology, Performance Measurement