Web Analytics

Web Analytics is the process of analyzing, collecting, measuring, and reporting internet data for understanding and optimizing web usage. Coursera's Web Analytics catalogue teaches you about the principles of understanding website performance and user interaction. You'll learn everything from data collection methods, analysis tools, to understanding user behavior and making data-driven decisions to improve website performance. Gain valuable insights on optimizing the customer journey, improving user engagement, increasing conversions, and using tools like Google Analytics, Adobe Analytics, and more. Master this skill to drive growth and improve effectiveness in roles such as digital marketer, SEO specialist, or web developer.
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40courses

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Explore the Web Analytics Course Catalog

  • Status: Free Trial

    Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

  • Status: New

    Skills you'll gain: Application Deployment, Productivity Software, OAuth, Generative AI Agents, Enterprise Application Management, Data Integration, Brainstorming, Agentic systems, Application Programming Interface (API), System Configuration, Identity and Access Management, Web Analytics, Report Writing, Data Store

  • Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

  • Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Dashboard, Marketing, Business

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Marketing, Web Applications, Target Audience, Sales

  • Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets

  • Status: Preview

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

  • Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

  • Status: Free Trial

    Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

  • Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

  • Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making