Business Metrics

Business Metrics are quantitative measures that businesses use to track, monitor and assess the success or failure of various business processes. Coursera's Business Metrics catalogue teaches you how to effectively measure and interpret key performance indicators (KPIs), financial ratios, and benchmarking techniques. You'll learn to use metrics to drive business performance, improve operational efficiency, and make informed strategic decisions. Also, you'll understand how these metrics can impact overall business strategy, productivity, profitability, and sustainability. Master the art of leveraging data for business insights, decision making, and achieving business objectives in various industries.
21credentials
135courses

Explore the Business Metrics Course Catalog

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Google Ads, Marketing, Paid media, Digital Marketing, Data Ethics, Business Metrics, Augmented Reality, Consumer Behaviour

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Innovation, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Lean Methodologies

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

  • Status: Free Trial

    Skills you'll gain: Compensation Analysis, Meeting Facilitation, Performance Review, Staff Management, Safety Training, Strategic Leadership, Prioritization, Human Resources, Diversity and Inclusion, Performance Management, Human Resources Management and Planning, Recruitment, Time Management, Organizational Strategy, Human Resource Management, Organizational Skills, Stakeholder Management, Strategic Planning, Business Metrics, Leadership

  • Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Market Share, Marketing, Marketing Strategies, Marketing Analytics, Return On Investment, Benchmarking

  • Status: Free Trial

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Analytics, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, Facebook, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication

  • Status: Free Trial

    Skills you'll gain: Management Accounting, Cost Accounting, Cost Control, Financial Accounting, Accounting, Business Metrics, Operational Analysis, Product Management, Operational Efficiency, Profit and Loss (P&L) Management, Strategic Decision-Making, Operations, Decision Making, Financial Analysis, Cost Management, Analysis, Sales

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

  • Status: Preview

    Skills you'll gain: Sales Management, Marketing Effectiveness, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration

  • Status: Preview

    University of Pennsylvania

    Skills you'll gain: Process Analysis, Operational Performance Management, Capacity Planning, Operational Analysis, Key Performance Indicators (KPIs), Operations Management, Operational Efficiency, Business Operations, Process Optimization, Business Metrics, Business Workflow Analysis, Performance Analysis, Business Process Management, Return On Investment, Customer Analysis, Resource Utilization, Customer experience improvement