Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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Results for "consumer behaviour"

  • Status: Preview

    Dubai College of Tourism

    Skills you'll gain: Hospitality Management, Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Market Trend, Customer Relationship Management, Adaptability

  • Status: Free Trial

    Skills you'll gain: Sustainable Development, Socioeconomics, Community Development, Sustainable Business, Governance, Systems Thinking, Multimedia, Case Studies, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour

  • Status: Free Trial

    Universidad Nacional Autónoma de México

    Skills you'll gain: Design Research, Innovation, Creativity, Design Thinking, Creative Thinking, Stakeholder Analysis, Design, Brainstorming, Creative Problem-Solving, Peer Review, Ideation, Design Strategies, Product Design, Curiosity, User Experience Design, Customer experience improvement, New Product Development, Cognitive flexibility, Business Modeling, Consumer Behaviour

  • Universidad de Chile

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

  • Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Market Research, Consumer Behaviour, Food Quality Assurance And Control, Packaging and Labeling, Sustainability Standards, Product Quality (QA/QC), Branding, Innovation, Corporate Sustainability, Global Marketing, Intellectual Property, Economics, Coordination

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

  • Status: Preview

    Skills you'll gain: New Product Development, Design Thinking, Innovation, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Product Improvement, Needs Assessment, Solution Design, Commercialization, Market Trend, Emerging Technologies

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

  • Status: Preview

    Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

  • Status: Preview

    Skills you'll gain: Game Theory, Strategic Thinking, Experimentation, Research, Research Design, Behavioral Economics, Economics, Strategic Decision-Making, Qualitative Research, Econometrics, Data Collection, Negotiation, Decision Making, Consumer Behaviour, Market Dynamics, Ethical Standards And Conduct

  • Status: Preview

    Skills you'll gain: Sustainable Development, Sustainable Business, Climate Change Mitigation, Resource Consumption Accounting, Climate Change Adaptation, Systems Thinking, Consumer Behaviour, Sustainability Standards, Education and Training, Environmental Social And Corporate Governance (ESG), Community Development, Economics, Environmental Policy, Public Policies, Critical Thinking