Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.
20credentials
3online degrees
68courses

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Results for "marketing planning"

  • Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Marketing Planning, Branding, Marketing Management, Brand Strategy, Value Propositions, Brand Awareness, Business Strategy, Consumer Behaviour, Market Analysis, Digital Marketing

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: English Language, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation, Microsoft PowerPoint

  • Status: Preview

    Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: English Language, Business Writing, Presentations, Business Correspondence, Business Management, Management Reporting, Business Planning, Marketing Budgets, New Product Development, Business Communication, Marketing Planning, Portfolio Management, Analysis

  • Status: Free Trial

    Skills you'll gain: Strategic Marketing, Marketing Planning, Target Market, Marketing, Marketing Strategies, Product Strategy, Brand Management, Brand Strategy, Marketing Strategy and Techniques, Marketing Communications, Customer Relationship Building, Market Analysis, Consumer Behaviour, Competitive Analysis, Business Intelligence

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Preview

    Skills you'll gain: Marketing Planning, Performance Measurement, Sales Presentations, Marketing Strategies, Music Performance, Goal Setting, Travel Arrangements, Customer Engagement, Content Marketing, Music, Marketing Channel, Event Management, Business Planning, Professional Networking, Talent Management

  • Coursera Project Network

    Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management

  • Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

  • Status: New
    Status: Preview

    Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning