What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Business Model Courses - Learn Business Model Online

Explore the Business Model Course Catalog

HEC Paris
Innovation Management and Entrepreneurship University Certificate
Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Strategic Thinking, Decision Making, Content Marketing, Process Analysis, Corporate Strategy, Strategic Decision-Making, Business Operations, Business Planning, Innovation
University Certificate · 6 - 12 Months
Status: New
Coursera Instructor Network
Salesforce CLM & CPQ: Streamlining Contract Operations
Skills you'll gain: Salesforce, Contract Management, Business Reporting, Systems Integration, Customer Relationship Management (CRM) Software, Sales Management, Workflow Management, Process Optimization, Business Process Automation, Configuration Management, Automation, Compliance Management, Scalability
Intermediate · Course · 1 - 4 Weeks
HEC Paris
Executive MSc & MSc in Innovation and Entrepreneurship
Skills you'll gain: New Product Development, Intellectual Property, Research Methodologies, Innovation, Performance Measurement, Design Thinking, Business Strategy, Value Propositions, Financial Modeling, Private Equity, Team Building, Social Media Strategy, Business Modeling, Active Listening, Business Planning, Supplier Relationship Management, Ideation, Entrepreneurship, Creativity, Stakeholder Engagement
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Status: New
Google Cloud
Machine Learning Operations (MLOps) with Vertex AI: Model Evaluation - 简体中文
Skills you'll gain: Generative AI, Continuous Monitoring, MLOps (Machine Learning Operations), Predictive Modeling, Applied Machine Learning, Google Cloud Platform, Machine Learning, A/B Testing, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Graduate Certificate in Accounting Data Analytics
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Huddersfield
MSc Management
Skills you'll gain:
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Value Chain Management Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Mergers & Acquisitions Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
CPA Pathways Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
HEC Paris
Leading Innovation With Creativity University Certificate
Skills you'll gain: Innovation, Design Thinking, Active Listening, Creativity, Organizational Structure, Creative Thinking, Creative Problem-Solving, Intellectual Property, Business Modeling, Talent Management, Business Strategy, Organizational Strategy, Ideation, Self-Awareness, Initiative and Leadership, Organizational Effectiveness, Consumer Behaviour, Systems Thinking, Leadership, Strategic Thinking
University Certificate · 6 - 12 Months
Status: New
Coursera Instructor Network
Visio for Professionals: Diagrams & Flowchart Design
Skills you'll gain: Microsoft Visio, Process Flow Diagrams, Collaborative Software, Process Design, Data Visualization, Process Mapping, Workflow Management, Business Workflow Analysis, Organizational Structure, Real Time Data, Data Integration, Process Improvement
Intermediate · Course · 1 - 4 Weeks