Applied Behavior Analysis (ABA) is a scientific approach to understanding and changing behavior through the systematic application of learning principles. Coursera's Applied Behavior Analysis catalogue teaches you the fundamental concepts of behavioral science, including operant conditioning, reinforcement, and functional assessment. You'll learn to design and implement behavior change interventions, collect and analyze behavioral data, and apply ABA techniques across various settings such as education, healthcare, and organizational management. Mastering ABA will empower you to make meaningful improvements in human behavior, opening up career opportunities in fields like autism therapy, education, and behavioral consulting.