Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Coursera

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    122 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    University of Virginia

    Skills you'll gain: AI Personalization, Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    336 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    45 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    IBM

    Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Cloud Development, Generative AI, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    49K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supplier Relationship Management, Purchasing, Request for Proposal, Request For Quotation (RFQ), Supply Management, Vendor Management, Competitive Analysis, Contract Management, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    294 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Northeastern University

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    487 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    Alfaisal University | KLD

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Innovation, Organizational Strategy, Sustainable Business, Knowledge Transfer, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    42 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours