Matthias Lehner is senior lecturer in Sustainable Consumption at the International Institute for Industrial Environmental Economics at Lund University. Matthias' research focuses on sustainable consumption behavior and sustainable lifestyles. Within this field of interest he has worked both on marketing/branding, nudging, sharing, collaborative consumption, sufficiency and the rebound effect. Most recently, his research focuses on the implications of increased digitalization on lifestyles and its consequences for environmental and human health.