The way we create and communicate through video is changing — fast. Artificial intelligence is redefining video production, making it faster, more accessible, and more powerful than ever. In AI Video Generation: A Comprehensive Guide, you’ll gain the practical skills and strategic insights needed to lead in this new era of digital storytelling.

New! Discover how 91% of learners achieved at least one positive career outcome. Learn more.


Recommended experience
What you'll learn
Create professional AI-driven videos using HeyGen and Trupeer — from avatars and presentations to polished screencasts ready for real-world use.
Build efficient, scalable production workflows that cut down video creation time while maintaining creativity and quality.
Translate and localize your content to reach global audiences with authentic, culturally adaptive AI-generated media.
Apply ethical, strategic, and creative judgment when using AI tools, ensuring your work aligns with brand integrity and professional standards.
Skills you'll gain
- Business
- Personal Development
- Artificial Intelligence and Machine Learning (AI/ML)
- Marketing Automation
- Marketing
- Influencing
- Content Creation
- Digital Content
- HR Tech
- Photo/Video Production and Technology
- Content Marketing
- AI Personalization
- Video Production
- Video Editing
- Education and Training
- Generative AI
- Social Media Content
- Digital Marketing
- Design and Product
- Creative Design
Details to know

Add to your LinkedIn profile
October 2025
5 assignments
See how employees at top companies are mastering in-demand skills

There are 6 modules in this course
Explore how AI is transforming video production. Learn the basics of HeyGen and Trupeer and create your first AI avatar video.
What's included
3 videos1 reading1 assignment
Set up HeyGen, design avatar-based videos, and craft engaging presentations for marketing, training, or business communication.
What's included
4 videos1 assignment1 discussion prompt
Go beyond the basics with multilingual translations, custom avatars, and template-based video creation for scalable workflows.
What's included
3 videos1 reading
Master Trupeer to record, automate, and enhance screencasts for demos, tutorials, and corporate training—then combine them with avatars.
What's included
4 videos1 reading1 assignment
Apply your skills to real-world use cases in marketing, HR, education, and entrepreneurship, creating impactful AI-driven video solutions.
What's included
3 videos1 assignment1 discussion prompt
Recap key learnings, explore emerging AI video trends, and plan how to stay ahead in the evolving world of AI-powered media.
What's included
1 video1 assignment
Instructor

Offered by
Explore more from Marketing
Status: FreeCoursera Project Network
Status: FreeCoursera Project Network
Status: Free TrialDuke University
Status: Free TrialGoogle Cloud
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,


