When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting.
Analysis of Business Problems
Analysis of Business Problems
This course is part of Foundations of Management Specialization
Instructor: Carlos García Pont
15,694 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.7
(148 reviews)
1 week to complete
at 10 hours a week
Flexible schedule
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Assessments
2 assignments
Taught in English
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This course is part of the Foundations of Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
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There are 5 modules in this course
Welcome! In this first session, I’ll introduce you to IESE’s six-step Analysis of Business Problems (ABP) methodology. This methodology is a very useful tool to help managers in their principal responsibility: making decisions. Because most business problems involve financial, technical and human issues, they are by nature complex. No matter how much thought you put into it, there is no “correct solution” and certainly no guarantee that your decision will yield the desired outcomes. Learning this six-step methodology is therefore a great help to many mangers as they take on their decision-making challenges, such as the one that GAS GAS faces.
What's included
12 videos4 readings2 assignments1 peer review3 plugins
Now that you understand a bit of the history of GAS GAS, it’s time to analyze the situation from a marketing perspective. The decision to manufacture bikes for KTM will undoubtedly have an impact on consumers, branding, pricing and channels. Will that impact be positive or negative? Are the risks worth the long-term benefit? What should the CEO take into consideration when making a decision? By the end of the session you should have enough information to advise Ramon Puente about the relevant marketing issues.
What's included
4 videos1 reading1 peer review1 plugin
In this session, we will evaluate GAS GAS’ history and current situation and discuss the potential financial effect of partnering with KTM. After looking at some of the concepts we discussed in Module 3 - need of funds for operations (NFO), working capital (WC), sustainable growth and more – the learner will be able to understand how the financial outlook will influence the ultimate decision.
What's included
5 videos1 reading1 peer review1 plugin
All business decisions have a direct impact on people. So that the board makes the best decision possible, it is important to examine whether they have the most effective tools at their disposal from an Organization Behavior perspective. Who are the people on the board and how well do they work together as a team? Whatever they decide will affect GAS GAS employees. This is a critical consideration for leadership to take into account as they weigh the financial and marketing issues you have already discussed.
What's included
5 videos1 reading1 peer review1 plugin
In this last step, you will synthesize everything you've learned and develop a well-rounded recommendation for Ramon Fuente to present to the board. Having already explored marketing, finance, and organizational behavior, it’s now time to analyze the pros and cons of each proposal and justify why yours stands out.
What's included
1 video1 peer review
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Showing 3 of 148
S
4
Reviewed on Jul 27, 2020
The course provided me with deep insights and gave a broad picture to analyse the problem
GC
4
Reviewed on Nov 16, 2020
This programme was very helpful in understanding how to analysis the problems and find the solution to it.
SC
5
Reviewed on Jul 23, 2020
Nice case studies and though process develops with these courses
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