Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact.
Analyze and Act on Audience Insights
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Survey design quality directly impacts data reliability and business value - proper platform configuration and audience targeting are essential for m
Demographic segmentation reveals hidden patterns in audience behavior that enable more precise targeting and personalized marketing strategies.
Data visualization and storytelling skills transform raw survey responses into compelling business cases that drive strategic decision-making.
Systematic audience research provides competitive advantage by reducing guesswork and enabling evidence-based marketing investments.
Skills you'll gain
- Surveys
- Customer Insights
- Data Capture
- Survey Creation
- Marketing Analytics
- Target Audience
- Market Research
- Data Import/Export
- Data Collection
- Data Storytelling
- Strategic Marketing
- Microsoft Excel
- Data-Driven Decision-Making
- Pivot Tables And Charts
- Customer Analysis
- Presentations
- Data Analysis
- Data Presentation
- Marketing Strategies
Details to know
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Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
Learners will master the complete survey research workflow from platform setup through data export using professional tools like SurveyMonkey and Typeform.
What's included
3 videos1 reading1 assignment
Learners will master demographic data analysis techniques using Excel, create compelling visualizations, and develop professional insight presentations that inform marketing strategies.
What's included
1 video3 readings3 assignments
Instructor
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Frequently asked questions
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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
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