Unlock the power of cohort analysis to transform raw user data into actionable retention insights that drive business growth. This course empowers data professionals to systematically segment users by acquisition channels, calculate meaningful retention metrics, and diagnose the true drivers behind user churn patterns.
Analyze and Optimize User Retention
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Analyze and Optimize User Retention
This course is part of User Retention Analytics Specialization
Instructor: Hurix Digital
Included with
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Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Cohort analysis reveals long-term quality of acquisition channels, enabling data-driven marketing spend decisions.
Comparing retention curves across calendar and age-aligned cohorts helps distinguish seasonal patterns from user fatigue.
Effective retention analysis combines business context like release schedules and holidays with quantitative metrics.
Segmenting cohorts by acquisition channel and cost-per-cohort uncovers product-market fit and sustainable user value
Skills you'll gain
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Recently updated!
January 2026
Assessments
4 assignments
Taught in English
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This course is part of the User Retention Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
In this first module, we move beyond "vanity metrics" to master Cohort Analysis, the essential framework for measuring how effectively your product keeps users over time. By grouping users based on shared characteristics—most commonly their acquisition date—you will learn to construct and interpret Cohort Heatmaps, which allow you to track behavior patterns and identify exactly where users are dropping off in their lifecycle. This approach provides the mathematical clarity needed to distinguish between temporary growth spikes and long-term product-market fit, enabling you to calculate precise Retention Rates and visualize the "long tail" of user stability through Retention Curves.
What's included
2 videos2 readings2 assignments
This module moves beyond simple tracking to diagnose the "shape" of your user behavior and identify the underlying drivers of long-term loyalty. In this section, we analyze the specific geometry of your retention curves—distinguishing between the "Sinking Ship" of a declining curve and the "Growth Engine" of a flattened or "smiling" curve—to determine if your product has achieved true product-market fit. You will learn to perform behavioral layering to uncover the "Aha! Moment," that specific set of actions that separates your power users from those who churn, allowing you to optimize the user journey around the activities that mathematically correlate with the highest lifetime value.
What's included
2 videos2 readings2 assignments
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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