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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,198 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

AS

Jul 6, 2024

Thanks, Michael! For sharing tools and technics for successful presentations and digging into the data and understanding it. We’ve covered a lot!

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

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326 - 350 of 474 Reviews for Assess for Success: Marketing Analytics and Measurement

By Shreya B

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Aug 7, 2023

excellent

By Neilkerd G

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Jun 12, 2023

Excellent

By BASHAR D

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Mar 28, 2023

THANK YOU

By Dewan K

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Mar 7, 2023

Fantastic

By Akhlas A

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Feb 27, 2023

Excellent

By Deleted A

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Feb 22, 2023

Thank You

By Sony T

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Dec 2, 2022

Thank You

By نوال س م ز

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Sep 30, 2022

gooooood

By Hazem M

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Jun 17, 2022

very good

By Caleb A A

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Aug 31, 2025

the best

By FAJAR R

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Feb 27, 2025

good one

By GERALDIE F N P

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Dec 4, 2024

Lo mejor

By Juana M T H

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Jun 1, 2024

Exelente

By Trevor N

•

Aug 10, 2023

love it.

By Saira F

•

Nov 14, 2022

nice job

By İrem Ç

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Oct 17, 2022

Perfect

By Pheeha S M

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Oct 2, 2025

th best

By Emma B

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Apr 1, 2025

Amazing

By SATHISH P

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Mar 5, 2024

awesome

By Nasser T

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Jan 9, 2024

somgood

By samarth c

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Jun 28, 2023

Awesome

By Royal K

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Jun 24, 2023

perfect

By CHRISTIAN C

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Apr 16, 2023

Super !

By Essadi F

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Nov 11, 2022

perfect

By Mike M

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Dec 26, 2023

Great!