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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,070 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate.
This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data
from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll
create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using
Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted...
...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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126 - 150 of 441 Reviews for Assess for Success: Marketing Analytics and Measurement

By Samuel H K

Aug 29, 2023

I learn how Google Analytics and Google Ads are used to view performance metrics and evaluate the success of campaigns.

By Sajida Z

Oct 26, 2022

Ilearn more about marketing analytics and measurement and descover more how digital marketer use in online adertising.

By Syahrizal M

Nov 13, 2022

I like how things getting more complicated like analytic and measurement in the marketing, but this is important too.

By Chizoba A

Jan 11, 2023

A beautiful combination of learnings in digital marketing, data analytics and Stakeholder Management. Great course.

By Neyre M d O

May 7, 2025

Gostei. Vai ficando cada vez mais desafiador, principalmente por ter que assimilar novos conceitos, e são muitos.

By Omer S A

Dec 6, 2024

very valuable information. specially information related to interviews and hiring process was very informative.

By Rizki R A A

Mar 13, 2023

This course its verry adorable, and easy learning. for the materi include example to make easy for student.

By Shyna G

May 10, 2022

Amazing course! This course provides a thorough understanding of marketing analytics in digital marketing.

By AdsProdigy

Mar 21, 2025

Excellent course, with great content on data analysis and Google Analytics. Thanks for the teachings ; )

By Clarizza O

Nov 23, 2024

Very helpful course! I got a new job related to digital marketing after I completed the certification!

By Ali D O

Nov 29, 2023

It was, for me, the most challenging course within the certificate program so far. I learned a lot.

By ROGELIO T

Mar 13, 2025

Aunque bastante difícil es un curso muy completo en el cual la atención y organización lo es todo

By Anthony M

Mar 2, 2023

I garnered a lot of insights in digital marketing overall and analytics in particular. Thank you.

By Niki

May 17, 2023

This course is most difficult for me in the google digital marketing but it definitely worth it.

By Bruce w

Mar 9, 2023

Very hard for me, it was like to much information and to fast. But I managed to get through it.

By Sheila M

Nov 5, 2024

Unbelievable how this course taught me so many things I wasn't aware of before, so surprising.

By Atif U K

May 21, 2023

THE best course ever in this specilization course whose learning relies on practical work .

By Lourdes B

Feb 21, 2024

A complete course which has given me the confidence to keep going to pursue my certificate

By Ally B

May 10, 2022

Very good details on how to measure success and understand analytics in digital marketing.

By KHALID M

Mar 27, 2023

Very informative and detailed course on Marketing Analytics and Measurement. Excellent.

By Bibash K

Feb 29, 2024

Very insightful for beginners to start and know what to choose as a Digital marketer.

By Mariyam N

Sep 5, 2022

I really enjoyed the course also it add a extra pointer in my carriers growth path

By Mukudzeishe P T

Nov 6, 2024

This is the best course i have done so far ,it teaches you everything step by step.

By Miriam d F

Nov 2, 2024

Muy buena iniciación con recursos fundamentales y una labor didáctica muy acertada.

By Arslan K

Feb 24, 2023

This is very well designed to learn about marketing analytics and its measurements.