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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,984 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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1151 - 1175 of 1,443 Reviews for Attract and Engage Customers with Digital Marketing

By Mazin A

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Jun 13, 2023

i loved

By Faizan B

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May 13, 2023

Amazing

By CHRISTIAN C

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Mar 29, 2023

Super !

By Lisandro M

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Feb 28, 2023

Perfect

By Ammar S D

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Jan 25, 2023

amazing

By Abderrahmen B A

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Jan 19, 2023

version

By Alaa A

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Jan 8, 2023

AWESOME

By Kouassi F K

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Dec 21, 2022

Great !

By Manha Q

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Dec 5, 2022

Amazing

By Dilip R

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Sep 9, 2022

4 Stars

By Juan J C N

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Oct 2, 2024

Genial

By Ika P

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Jul 1, 2024

awsome

By Riddhi P

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Oct 27, 2023

SLAYED

By Kareem A

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Oct 16, 2023

V.Good

By Noha T

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Sep 20, 2023

genial

By Aliha S

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Jun 8, 2023

GREATE

By hilda s

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Mar 20, 2023

Great!

By juan m

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Feb 26, 2023

brutal

By freelancer m

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Feb 11, 2023

Great1

By DHARMIN S

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Dec 1, 2022

a must

By Noman D

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Oct 27, 2022

Great

By Jude I

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Oct 13, 2022

Great

By pallabi s

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Oct 13, 2022

great

By Ali H

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Sep 20, 2022

great

By Fahad A B

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Apr 19, 2025

great