Stay ahead of the digital curve by mastering the latest automation tools, sales platforms, and perpetual upskilling strategies. This course prepares you to futureproof your social selling practice through trend monitoring, multi-platform selling—including WhatsApp, Threads, and emerging platforms—and continuous improvement cycles. Embrace innovative workflows, ensure compliance with evolving laws, and deliver sales excellence as technology and buyer behavior evolve worldwide.

Automation, Platform Trends, and Social Sales Growth
5 days left! Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Automation, Platform Trends, and Social Sales Growth
This course is part of Social Selling: Leveraging Social Media for Sales Success Specialization

Instructor: LearnQuest Network
Included with
Recommended experience
What you'll learn
Automate social selling workflows using CRM integration, AI tools, and predictive analytics to scale outreach efficiently.
Adapt sales strategies across WhatsApp, Threads, and regional platforms while managing compliance and cultural differences.
Futureproof your sales performance through continuous learning, competitive intelligence, and scalable social proof systems.
Skills you'll gain
- Sales Management
- Compliance Management
- Global Marketing
- Benchmarking
- AI Personalization
- Social Media
- Automation
- Customer Relationship Management (CRM) Software
- Sales
- Social Media Management
- Digital Advertising
- Sales Enablement
- Lead Generation
- Sales Training
- Sales Strategy
- Business Process Automation
- Trend Analysis
- Campaign Management
- Competitive Intelligence
- Marketing Automation
Details to know

Add to your LinkedIn profile
January 2026
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 3 modules in this course
Maximize your sales effectiveness and reclaim your time by harnessing workflow automation and AI-driven tools. This module empowers you to turn repetitive sales tasks into seamless, automated processes, allowing you to focus on what truly matters—relationship-building and strategic growth. Learn how to sync your CRM and social channels, optimize your lead generation, and leverage powerful automation sequences that deliver timely, relevant engagement at every stage of the buyer journey. Step into the future of social selling—confident, efficient, and always a step ahead.
What's included
9 videos1 reading2 assignments
Stay ahead of the curve in social selling by quickly adapting to new platforms, shifting algorithms, and evolving buyer behaviors. In this dynamic module, you’ll build the agility to thrive on WhatsApp, Threads, and regional channels, while confidently managing data, compliance, and cultural nuances for Indian, U.S., and Hispanic markets. Gain hands-on skills for localizing campaigns, monitoring platform and legal updates, and harmonizing your approach for truly integrated, high-impact sales. Equip yourself to lead—no matter how fast the social landscape evolves.
What's included
7 videos1 reading2 assignments
Futureproof your sales career by embracing a mindset of lifelong learning and continuous innovation. In this essential module, you’ll gain the tools and frameworks to stay ahead of social platform shifts, develop a personalized upskilling plan, and systematize your brand's digital credibility. Learn not only how to adapt to changing buyer expectations, but how to lead your team and market as trends emerge. By mastering trend monitoring, competitive benchmarking, and the art of amplifying social proof, you’ll secure long-term relevance and sustained success in any digital selling environment.
What's included
8 videos1 reading2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Explore more from Business Essentials
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.



