Boost Digital ROAS

This course is part of Campaign Execution, SEO & Social Media at Scale Specialization

Instructor: LearningMate

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Launch, manage, and optimize multi-channel ad campaigns across Meta, Google, and TikTok to analyze performance and boost return on ad spend (ROAS).

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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This course is part of the Campaign Execution, SEO & Social Media at Scale Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Ready to move beyond basic metrics and drive real profit from your digital ad spend? Boost Digital ROAS is an intermediate-level course for marketers and business owners who want to master the art and science of multi-channel campaign optimization. If you have a basic understanding of digital marketing and are familiar with at least one major ad platform, this course will show you how to orchestrate a unified strategy across Meta, Google, and TikTok to maximize your Return on Ad Spend (ROAS).

You will learn to launch a cohesive digital campaign from the ground up, strategically allocating a budget and defining target audiences for each platform. Through practical, hands-on activities, you will build a powerful performance dashboard to track ROAS, Cost Per Acquisition (CPA), and other key metrics that matter. The course culminates in a real-world simulation where you analyze 30 days of campaign data and present a data-driven plan to reallocate 20% of your budget, aiming to lift your overall ROAS by 15% or more. This course equips you with the analytical and strategic skills needed to turn ad spend into a powerful engine for business growth.

This module provides a comprehensive, hands-on journey through the entire lifecycle of a multi-channel digital advertising campaign. You'll start by understanding the strategic importance of diversifying your ad spend across platforms like Meta, Google, and TikTok. You will then learn to launch a coordinated campaign, build a dashboard to monitor its performance, and use data-driven insights to analyze results. The module culminates in a real-world project where you'll optimize a simulated campaign budget to significantly increase your Return on Ad Spend (ROAS).

What's included

3 videos3 readings3 assignments

3 videos Total 15 minutes

Why ROAS is your North Star 4 minutes
Metrics That Matter: Decoding ROAS, CPA, and More 6 minutes
How to Set Up a Cross-Platform Campaign 5 minutes

3 readings Total 45 minutes

The Big Three: A Comparative Guide 15 minutes
Your Campaign Blueprint: Budgeting and Scheduling 15 minutes
From Data to Dashboard: A Practical Guide 15 minutes

3 assignments Total 85 minutes

Hands-On Learning: Your Multi-Channel Launch Plan 30 minutes
Knowledge Check: Campaign Strategy and Metrics 15 minutes
The 30-Day ROAS Optimization Plan 40 minutes

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

LearningMate

210 Courses 10,904 learners

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Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Boost Digital ROAS

Boost Digital ROAS

What you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There is 1 module in this course