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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
862 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

VA

Aug 8, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

KB

Feb 12, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

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101 - 125 of 245 Reviews for Brand Identity and Strategy

By Leonardo B

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Mar 15, 2021

Netamente curso de estrategia; buen tema para el estudio de la creación de marcas.

By Aly K S

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Apr 3, 2020

This course is not like any other one I took, it is actually effective and helpful

By Diego I A V

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Jul 15, 2020

Excelente contenido. Muy claro y con actividades que refuerzan el aprendizaje.

By AC V

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Jun 27, 2020

I learnt a lot about the branding journey, it was a good introductory course.

By Jose R A T

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Aug 1, 2025

Muy buen curso todoo super específico y si se esfuerza uno se termina rápido

By Leslie M

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May 17, 2023

Uno de los cursos más completos que he tomado en linea. Excelentes recursos

By Renata G

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Oct 16, 2024

Muy buen curso! muy claro y completo, los ejercicios lo hacían desafiante

By Tatiana V S C

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Jun 24, 2023

Me encanto este curso, aprender sobre la estrategia de marcas fue genial.

By Larissa G R

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Aug 10, 2021

What a fantastic course! I learned so much... Exceeded my expectations!

By Qusai J

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Oct 9, 2023

i have learn how to create a brand because of this course, thanks ie.

By Tahmid A F

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Aug 18, 2022

I learnt some of the finest way of developing brand in this course!

By Tamara E C H

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Dec 20, 2022

I loved this course. It's been amazing for my professional growth.

By Viktoriya E

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Apr 16, 2022

Great thanks to the teacher! It was a great magnificient journey!

By Vishal a n

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May 21, 2020

Totally worth each penny. A must do course for brand enthusiastes

By Aziz M A

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Apr 15, 2021

very easy to understand.. and deep learning for brand identity..

By Khaled K

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Feb 22, 2021

It's very helpful and rich with information, really recommend it

By Deleted A

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Jul 6, 2021

MUY BUEN CURSO PARA ADQUIRIR CONOCIMIENTOS CLAVES PARA BRANDING

By Hugo R

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Dec 18, 2020

Great course with lots of interactive and insightful exercises.

By KOROTTAGODA G C Y

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Sep 8, 2021

This course module gives a clear understanding of branding!

By adife m

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Apr 11, 2021

it was really enjoyable and educatory course. thanks a lot.

By Saif A

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Jun 2, 2020

enjoyed the course very much, it was very helpful and light

By Jessica C

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Dec 12, 2020

I've learned amazing skills that I'm already using at work

By Helkia S T V N

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Jun 5, 2025

Gostei bastante, didática excelente e super indico.

By Stefanie C

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Jun 12, 2023

Good overview, a lot of practise and high education

By Mateo A R M

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Apr 29, 2023

Curso que motiva a desarrollar estrategias de marca