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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
862 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

VA

Aug 8, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

KB

Feb 12, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

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126 - 150 of 245 Reviews for Brand Identity and Strategy

By ANIRUDH C

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Sep 6, 2020

In terms of content and knowledge it was the best!

By Guzman A

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Feb 24, 2023

Very good course, detailed, very well explained.

By راكان ا

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Jun 24, 2023

A very cool, great, inspiring, essential course

By Yasitha R

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Sep 25, 2020

This became my favourite and most loved course.

By Luis S M

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Apr 26, 2020

Challenging and I am very proud with results

By Laila E

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Oct 10, 2023

It uplifted my way of work and my outcomes!

By Marco M M T K

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Jul 15, 2023

very comprehensive and informative course.

By Lucas M M

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Aug 19, 2020

A very good, complete and didactic course.

By Shereen A

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Nov 12, 2019

Was great! informative and i learnt a lot.

By Truong N H

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Apr 5, 2024

I learn a lot from this course, thank you

By Yusuf A

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Mar 17, 2025

Very detailed course .. I really like it

By GODWIN O

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Aug 7, 2022

Awesome learning interface and content.

By AGNA S N

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Jan 24, 2022

please provide my certificate... please

By Badreddine B

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Sep 18, 2023

i loved this course, it helped me alot

By Sebastian W

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May 6, 2020

Muy bueno. Muy claro. Muy interesante.

By Laura D

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Feb 10, 2021

Excellent!! Very interesting. Bravo.

By Andi A

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Apr 22, 2020

Great Course! Insightful, Thanks :)

By Fernanda F

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Jan 14, 2021

Increible la verdad me gusto mucho

By Romina A A P

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Oct 11, 2025

Increíble curso, sumamente útil

By Mike H

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May 10, 2022

Great course and learned a lot!

By Cẩm L P

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Apr 3, 2025

Practical & easy to comprehend

By Enrique J T V

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Sep 9, 2020

Excellent teacher and course .

By Stephen C

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Nov 20, 2021

I really enjoyed the course.

By Wissam A R

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Sep 29, 2021

Very insightful and engaging.

By Lauren E M

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Apr 22, 2021

very helpful info, thank you.