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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
862 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

VA

Aug 8, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

KB

Feb 12, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

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151 - 175 of 245 Reviews for Brand Identity and Strategy

By Brendha d S

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Jan 14, 2020

Great, engaging assignments!

By Ahmed M A

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Aug 10, 2025

Greatest Course in Branding

By Nicole J B d R F

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May 21, 2021

muy creativo y dinámico :)

By Oluwabunmi J

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Feb 25, 2023

Quite practical and broad

By Annu S

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Aug 1, 2021

allallall good experience

By Lucky N

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Mar 31, 2021

I am better at my job now

By Tiffany M

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Apr 30, 2020

Great content, alot learn

By Dennis B (

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Jun 2, 2021

Very informative course!

By Ahmad G

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May 14, 2020

Just great and Excellent

By Kashaf A

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Jun 11, 2019

Awesome and well taught.

By Malalarisoa R R

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Mar 24, 2021

Very interesting Module

By John G

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Aug 3, 2020

Very interesting course

By Faviana V

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Jan 13, 2022

Un curso muy completo.

By Davide D B

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Jul 29, 2023

very good courses

By Camila E

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Jul 3, 2023

Aprendes mucho <3

By Camila A R S

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Jul 5, 2021

¡Excelente curso!

By Arjun S

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Aug 10, 2020

Well structured !

By Samantha J D

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Apr 10, 2020

very informative!

By Harshithaa. H

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Feb 4, 2024

It was very nice

By Bilal A

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Feb 1, 2024

Its very helpful

By Arabinda S

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Sep 3, 2023

Very Nice Course

By Longishu L S

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Apr 15, 2023

Simply the Best!

By Hernan D O

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May 7, 2020

Excelente curso!

By Zhengyi X

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Jul 15, 2022

Really helpful!