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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
862 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

VA

Aug 8, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

KB

Feb 12, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

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176 - 200 of 245 Reviews for Brand Identity and Strategy

By Marina N N

•

Nov 29, 2020

great and usful

By mallika k

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Jul 19, 2020

amazing course!

By Laura N

•

Aug 25, 2022

Muy buen curso

By Jyoti S

•

Mar 29, 2025

good training

By Bainson B

•

Sep 20, 2022

Great course

By Kehinde D

•

Oct 1, 2020

Great course.

By André J Q R

•

Feb 24, 2025

The best one

By Alevtina B

•

Oct 3, 2022

good course

By Angie A A Y

•

May 16, 2021

Good course

By Developer C

•

Dec 29, 2019

Very useful

By Vinod T

•

Nov 8, 2019

loved it :)

By Akindamola A

•

Jan 12, 2023

Exquisite.

By WALTER R A C

•

Jun 5, 2022

Awesome!!!

By Deleted A

•

Dec 14, 2020

Amazing!!

By Monsura M

•

Jun 27, 2020

excellent

By Mery C Q T

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May 1, 2022

EXELLENT

By Mirzeyeva N V q

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May 19, 2020

Thankss!

By Phạm K

•

Jun 24, 2022

so good

By Gagandeep S

•

Oct 6, 2020

Awesome

By Maria P L P

•

Aug 21, 2021

nice

By Felipe C

•

Mar 23, 2021

Top!

By Donatella D

•

Dec 18, 2020

TOP.

By Deleted A

•

Jul 19, 2021

Thi

By María d C P

•

Jul 3, 2021

ok

By Emily A R M

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May 21, 2022

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