Learner Reviews & Feedback for Brand and Product Management by IE Business School
About the Course
long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand
estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand
architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally towa...
Top reviews
MT
Oct 14, 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
GL
Apr 22, 2019
LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.Thank you so much
326 - 350 of 568 Reviews for Brand and Product Management
By Saurabh P
•Jun 22, 2023
Good learning experience.
By June c
•Oct 18, 2022
Insightful and well put.
By Rahul N S
•Jul 8, 2021
Valuable Business lessons
By Shubham P
•Jul 4, 2021
Really insightful course
By Ramraj G
•Mar 27, 2020
this course has helped me
By Кабанова Е
•Dec 25, 2017
Thank you for the course!
By Abiru
•Oct 20, 2020
detailed and interesting
By Md R I
•Jun 12, 2020
This is excellent course
By Pranath D S
•Mar 19, 2019
Exceptionally explained.
By Dmitry S
•Sep 12, 2017
Very exciting and useful
By Chukwudi D
•Dec 20, 2022
very interesting course
By Muhammad B Z
•Aug 3, 2018
A must-do for beginners
By Boris V
•Jun 27, 2017
Excellent course indeed
By Deleted A
•Sep 15, 2020
It was very insightful
By omolola o
•Jun 4, 2020
The course is amazing.
By DILEEP K B
•Nov 5, 2016
Beyond my expectation.
By Manjyot s J
•Sep 8, 2024
It was a great course
By Ahmed B
•Mar 29, 2022
Had a wonderful time
By Eddy-Ann S
•Dec 4, 2020
Just outstanding!!!!!
By Rayees A L
•Jul 5, 2020
Great fully satisfied
By Ilja P
•Jul 29, 2019
Thank you, Professor!
By S. M U S H
•Sep 18, 2017
BEST PROFESSOR SO FAR
By Igor S
•Apr 19, 2016
very very good course
By Dennis P C
•Oct 7, 2020
Engaging experience!
By Anirudh M
•Apr 25, 2020
The prof is amazing!