Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Oct 22, 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
976 - 1000 of 2,709 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Win C
•Jan 4, 2021
Excellent. Would appreciate having the assignments be graded by an actual TA as well as peers to improve the experience.
By Paramveer S B
•Jun 15, 2020
I really liked to be a part of this course and got many information and techniques to understand about Brand Management.
By Muhammad A J
•Jun 13, 2020
it was an amazing experience, i learned some new concept from this course, and teacher put his best effort in this MOOC.
By Maxime G
•May 10, 2020
I happened to start this MOOC to see what it looked like and got so captivated by Nader that I pursued it until the end.
By Armin J
•Apr 2, 2023
This course is way more than just a course. its practical , useful and 100% worth definitely the time you spend for it.
By Ayman G
•May 5, 2022
Thanks professor Nader for your perfectly and wonderful Moc, I really enjoyed each minute of the course. Your the best
By Tyra F
•Jan 30, 2022
Absolutely fantastic course. Loved the professors style of teaching, its very engaging and makes you want to know more.
By Ayesha H K
•Apr 1, 2021
One of the best course I have taken on Coursera.
Thank you so much Mr. Nader Tavassoli. You are an excellent professor.
By Aakash S
•Nov 23, 2020
This course is the best one I've gotten enrolled into. Great instructor. Great lessons. Tons of information. Loved it !
By diandra
•Jul 27, 2020
My First Completed coursera
just enroll to it, you wont regret! I never knew brand knowledge will be this rich
thank you
By Renata V
•Jul 6, 2020
This course was excellent. I learned many things. Professor Tavassoli is truly great at explaining and giving examples.
By Ajay R
•Jun 21, 2020
Excellent course!! Good Course Syllabus. Instructor gave loads of examples to make course really understandable. Thanks
By Karim A H M
•Jan 26, 2020
I highly recommend this course and you will gain alot of knowledge about brands and how to achieve a successful journey
By Rishabh K
•Sep 27, 2022
Great explanation with nice small breakups of the videos which don't take too much time so it maintains the attention
By Jean C
•May 31, 2021
Muy bueno. Me ayudó a tener una visión mas amplia de lo que es una marca, y cual debería ser el enfoque dentro de una.
By Shirley D L L
•Mar 17, 2021
Completamente recomendado para aquellas empresas que no alinean su marca con los comportamientos de sus colaboradores.
By Ιωάννα Φ
•Feb 7, 2021
I found the course really insightful, to the point and enlightening as to brand management. I definitely recommend it!
By Katakage B
•Sep 17, 2020
Very informative. I learned something new throughout and the interviews and anecdotes helped contextualize information
By Anirudh A
•Aug 12, 2020
This course has a brand range of concepts which gives in depth understanding towards branding aspects. Must do course.
By Flor M
•Jun 3, 2020
Nader Tavassoli is an excellent Professor.
The material for the course was very interesting.
I certainly recommend it.
By Guillermo F L
•Apr 25, 2020
Excelente. Simplemente apasionante el enfoque de este curso y perfectamente explicado por el profesor Nader Tavassoli.
By Anusree S
•Nov 30, 2018
Indeed a great course to delve into the intricacies of BM. Great for someone willing to pursue it as a line of career.
By Himanshu S
•Sep 19, 2018
Highly recommendable!! Trust me if you want some good knowledge about Brands and Branding then Go For it!! it works :)
By Luis A M S
•Feb 13, 2023
Un viaje increible por todas las fases de alineación y experiencia del consumidor perteneciente a la gestión de marca