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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,629 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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1276 - 1300 of 2,735 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By phyo p

Sep 20, 2022

It's a wonderful course which thaught me various topics concerning with the branding.

By MD A R A

Feb 21, 2022

Best Course for understanding Brand Management. Definitely worth the time spent on it.

By Deleted A

Feb 20, 2022

It was excellent course! Thank you for such opportunity to get new modern knowledches.

By Punyashloka P

Sep 15, 2021

One of the Finest Courses. Special thanks to instructor Prof Nader.

Regards.

Punyashloka

By Jaison J

May 23, 2021

One of the best courses I have done. I absolutely loved it and recommend it.

Thank you.

By Kinir G

Apr 16, 2021

It was a good learning experience. The course concept was apt and it was very helpful.

By Claudia G

Feb 7, 2021

It was great! Everything I learned in this course will helping me growth in my career.

By Marcela M L F

Aug 26, 2020

I loved the program content, excellent professor, and great examples while explaining!

By Sera A

Jul 10, 2020

It was a great experience to learn about "brand management". It was really thoughtful.

By Prachi g

Jul 6, 2020

I really like this course and this course provides me a good knowledge about the brand

By Panos E

Dec 18, 2024

Awesome course with very practical assignments and interviews from corporate leaders!

By Michael N

Aug 16, 2023

great insight on business branding, it was quite a learning experience. thank you!...

By Man C

Jul 23, 2022

Knowledgable and understandable course .... it wa sa great learning.... thanks Mentor

By ömer ç

Mar 29, 2022

The course was very nice. I would like to thank our valuable teacher for his efforts.

By Adrian D

Dec 27, 2021

Enjoyed the course very much. well presented and gained much insight. thank you Nader

By hillary k

Nov 13, 2021

Amazing lecture with very detailed and good examples. This is a course worth taking!!

By Bhargavi R

Jun 4, 2021

this course improved my insight on how i view business. it gave me a new perspective

By Nazgol M

Apr 11, 2021

the exceptional course which I strongly advice managers in any department to take it.

By Jason H

Apr 1, 2021

Branding well explained with the key concepts and tools to manage branding as a whole

By fcastilloch

Mar 1, 2021

This was a very interesting journey, the professor and the interviews were top-notch!

By Brie E

Jan 5, 2021

One of the best brand courses I have taken! Fantastic for even experienced marketers.

By Denise M

Nov 25, 2020

a very well explained course really usefull also on this particular historical period

By Handi S M

Jul 4, 2020

Very thoroughly and detailed course. I got a lot of new perspective from this course.

By Simona L

Apr 28, 2020

Very insightful and with many pragmatic examples that makes the brand topic tangible.

By abdulaziz a

May 15, 2023

Useful in doing the quizzes and organizing it in a power point for future reference.