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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,629 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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1851 - 1875 of 2,735 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Poornima P

Jul 6, 2020

Its a great course.I completely loved it

By Benjamin L

Jun 19, 2020

Very good concepts and insights on Brand

By Kseniia

May 15, 2020

Very good for people working in commerce

By Barak A

Jun 29, 2019

Very important Course.

Really interesting

By 064 — U Z

Oct 4, 2024

Really loves the Mooc, professor Nader.

By Benedicta A

Oct 6, 2023

It such a great online learning journey

By Aline B

Oct 31, 2022

I've learned so much with this course!

By Hajar O s

Jun 5, 2022

one of the most phenomenal best courses

By Terry L

May 3, 2022

It is really good and very recommended!

By İrem

Jan 13, 2022

Thanks a lot for this inspiring course!

By Pranesh P

Aug 9, 2021

Very Useful course. HIghly recommended.

By Jennifer N

Jul 28, 2021

Loved this course! awesome delivery too

By Kanwar P

Jan 25, 2021

Had a great time finishing this

Course

By Kah X L

Jan 10, 2021

Very informative. Thank you, Professor.

By Ubaldo B R

Oct 19, 2020

Amazing, more courses like this please!

By Anilesh R

Sep 5, 2020

Very good content and immensely helpful

By shubham m

Aug 29, 2020

Must course for a marketing enthusiast.

By Divyanshu S

Aug 10, 2020

very informative and interesting course

By Raj R

May 6, 2020

Great depth and insight in this course.

By Sajid A

Apr 14, 2019

Give interesting knowledge in each step

By Thu H N

May 2, 2025

I'm so happy about the detailed course

By Diego d c

Feb 6, 2023

Teached me more than my masters degree

By Matt A

Mar 8, 2022

So good, very informative and indepth.

By Lewi K

Jan 31, 2022

Thank you very much for this greatness

By Amar Z

Aug 11, 2021

A lot of case studies! Worth the time!