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Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Learner Reviews & Feedback for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) by Kennesaw State University

4.7
stars
677 ratings

About the Course

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share....

Top reviews

GM

May 15, 2018

Course is a very good eyes opening on business model, only issue I was not able to get peers' feedback, looks like some problems with the platform.

JJ

May 6, 2017

Excelente curso, muy bien estructurado, los ejemplos y material de apoyo muy buenos.Lo recomiendo 100%

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176 - 189 of 189 Reviews for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

By Jaime M

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Mar 20, 2016

If you are new in the learning of business model generation is a choice to start with. But if you already have some experiencie this course is very very basic.

By Milad

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May 29, 2016

descriptions was not enough for me, the BMC concepts could be more elaborated by giving examples and explaining different types of businesses.

By Raed S

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Jan 29, 2019

Material is good and helpful. The only problem for me is the grading. it takes weeks till some peer could review my submissions.

By Marcio G

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Jan 21, 2017

It was nice, considering the messages and the amount of time. However, participation and feedback by others was really limited.

By Daniel M ( C

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Aug 20, 2025

Es claramente un curso de introducción. Es muy general. Agregaría más espacios de preguntas de alternativas basadas en casos.

By OMAR A K

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Aug 5, 2020

very good, i suggest to add more examples and extra explanation, especially for value proposition since it is the main block

By Harajinder K

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Apr 8, 2016

Still waiting for my assignment grades for weeks 1-3 despite having had many people mark these.

By Rolf G

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Oct 21, 2017

The Course it self is good but it takes to Long to get your Reviews done

By Ahmed W

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Jun 7, 2017

need more details and example to improve this course

By Rhonda J

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Sep 20, 2022

I did learn some, im more of a hands on person

By Mahmoud A

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Apr 4, 2024

Where is my name in certificate?

By Mariana C

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May 20, 2016

It was really boring, just reading the text in the presentation.

It can be made in 4 classes not 8.

By Ma S G

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May 5, 2016

Informative but not challenging enough.

By Anmol R

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Sep 14, 2021

The course is slow.