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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,233 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional
Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you
will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing,
write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You
will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
...

Top reviews

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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626 - 650 of 1,655 Reviews for The Strategy of Content Marketing

By missmercurial

Aug 17, 2018

Comprehensive and the breakdown for lessons were easy to digest and learn.

By Daniela A S

Feb 27, 2025

Este curso es realmente completo, claro y muy útil. Lo recomiendo al 100%

By LUIS E P F

Nov 6, 2024

Es un gran curso que te brinda varias herramientas y conocimientos utiles

By Terilyn

Jun 6, 2022

Great instructor, tons of incredible information and resources presented.

By Muhammad Q

Sep 6, 2020

The course was interesting throughout but I found last week quite boring.

By Katarina P

Jul 15, 2020

It was a great course and I have learned a lot about a content marketing.

By Juan E S

May 28, 2020

Una gran experiencia, un gran curso, aprendes y aplicas el conocimiento.

By Akshat R

May 28, 2020

Good Course and very well explained topics related to Content Marketing.

By JTSiems

Jan 26, 2018

Really enjoyed the course - good information, lectures, and assignments.

By Mariana L

Mar 19, 2024

Really recoomend learned a lot I havent learned in my marketing class.

By Adeboye B

Apr 1, 2022

Awesome course, this course gives indepth details of content marketing.

By Sarthakk R

Apr 30, 2020

This is good learning copywriting and the strategy of content marketing

By Žygimantas B

Jun 29, 2022

I liked the practise that i learnt to put information into perspective

By Omar A R

Nov 30, 2024

Excelente. Me encanto y estoy feliz por tan importantes conocimientos

By Trang D

Aug 7, 2022

I highly recommend you to take this course. It's an excellent course.

By manisha p

Feb 15, 2021

it was fun learning from coursera and the process of learning is easy

By Debobroto C

Dec 12, 2020

great course and instructrator. It improve my content marketing skill

By Fernando M L

Jun 3, 2020

For an intermediate level. Excellent exercises and great explanation.

By Debbie S

Feb 21, 2018

This is the most useful class on content marketing I have even taken.

By Itunu S

Sep 18, 2024

Easy to understand and effective for any content marketing students.

By BASUDHA B

Oct 11, 2020

Comprehensive, concise yet at-depth. Thanks especially for the PDFs.

By Benmun H D

May 11, 2020

most useful if you have of brand that tries to sell to customers etc

By Miracle S

Jan 15, 2024

Strategy of content marketing is one of the best courses I've taken

By George J S

Aug 14, 2023

Well structured course and great presentations. Worth every minute!

By Thành t Đ

Oct 26, 2022

I would like to thank coursera for enabling me to have this course.