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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,359 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

MJ

Jul 30, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

MN

Jul 12, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

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1476 - 1500 of 1,690 Reviews for The Strategy of Content Marketing

By Minh T P T

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Jun 13, 2025

I think video lessons with transcripts would be better than too many podcasts.

By Abhijit K

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Sep 6, 2022

Course material is very good, I would have loved if pratical had been offered.

By Saurabh L

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Jan 24, 2018

This has been a great course but not exactly relevant to what I'm looking for

By Hans V E

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May 16, 2020

Really strong for beginners and has enough for seasoned pros to get smarter.

By usha v

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Sep 25, 2024

Really helpful course to learn about the ins and outs of content marketing

By Abigail M

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Sep 20, 2020

Informative and easy to use. Diverse mix of teaching and learning methods.

By Rodolfo C

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Feb 28, 2022

A great course full with interesting material a lot of very handy tools.

By Hogeon

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May 2, 2023

Above avg. beginner course on Content Marketing. Got some useful tips.

By Wanjiru K

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Oct 4, 2021

It was a great course; helped me build my knowledge and challenged me.

By Alejandra H G

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Feb 24, 2024

muy dinamico y completo en información al igual que las explicaciones

By Shreyan N

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Mar 7, 2025

Excellent course for building strong foundation in content marketing

By Biruk N

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Nov 21, 2024

It is good course it enhances your ability, so you have to take it.

By Nandhini N

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Jul 28, 2020

This course is very useful and a better way to develop our business

By Rohit K

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May 23, 2020

content marketing is one of the good certificate course on Coursera

By Esteban Á

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Mar 13, 2020

Good course to keep improving the creation of good quality content!

By Jordi R

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Mar 30, 2021

It has been a very intersting course with challenging assignments.

By shubham c

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May 22, 2020

Very insightful course,I have learned the art of content marketing

By Nutsareeya S

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May 22, 2020

Good course! suggest to people who want more techniques and tips!

By lionel s

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Dec 10, 2020

I encourage people to do this certification it's really awesome

By Aakash K

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Oct 16, 2021

Great Course, they need to include more video than podcasts.

By Shaun W W M

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Jul 28, 2021

I thought the course was very well laid out and informative.

By Aliza

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Jul 16, 2020

This is really a very good course, it worth to give time.

By Yash J

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May 24, 2020

Got to learn easily with good assignment on this platform

By Vishal G

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May 11, 2020

Thanks for the course and the course was worth it for me.