Name: The Strategy of Content Marketing
Brand: University of California, Davis
Availability: OnlineOnly
Rating: 4.5 (1681 reviews)

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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5

stars

5,310 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

Jul 12, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

Sep 25, 2023

The Strategy of Content Marketing course by UC Davis is very good. It teaches you how to make content and its strategy for marketing. The videos are clear, and the quizzes help you understand.

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