By the end of this course, learners will be able to define core CRM principles, analyze company insights, evaluate services and objectives, design strategic CRM blueprints, conduct audits, apply PESTLE and SWOT frameworks, and implement advanced CRM tools to enhance customer value and experience.
CRM Strategies: Analyze, Design & Implement
CRM Strategies: Analyze, Design & Implement
This course is part of Customer-Centric CRM Strategy and Management Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze CRM frameworks and strategic blueprints.
Apply PESTLE and SWOT for CRM audits.
Implement tools to enhance customer experience.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2025
Assessments
8 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Customer-Centric CRM Strategy and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 2 modules in this course
This module introduces learners to the fundamental principles of Customer Relationship Management (CRM) through a structured case study. It covers CRM basics, explores the company’s background, vision, and milestones, and examines the services offered, objectives, and key observations that shape CRM practices. Learners will gain a strong foundation in understanding how CRM aligns with organizational context and customer value creation.
What's included
9 videos4 assignments
This module delves into strategic CRM applications, focusing on the development and execution of CRM strategies, organizational ethos, and geographical assessments. It further explores auditing processes, environmental scanning tools like PESTLE and SWOT, and advanced CRM applications such as SCRM Complements, CSPM, CEVD, and CEM. Learners will develop the ability to apply analytical tools and strategic frameworks to optimize customer relationship management in dynamic business environments.
What's included
11 videos4 assignments
Earn a career certificate
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Frequently asked questions
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