Name: Customer Understanding and Digital Marketing Channels
Brand: Unilever
Availability: OnlineOnly
Rating: 4.7 (53 reviews)

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Learner Reviews & Feedback for Customer Understanding and Digital Marketing Channels by Unilever

4.7

stars

226 ratings

About the Course

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each....

Top reviews

Jul 27, 2025

Very exhaustive and informative course, very beneficial for all aspiring to learn the basics and launch a career in this domain.

May 1, 2024

Really so useful information , videos was good and content and assignments are best 👌👍

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26 - 50 of 54 Reviews for Customer Understanding and Digital Marketing Channels

By Muhammad R

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Aug 17, 2025

Thank You Coursera.

By Rashmi M

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Jan 16, 2025

very informative

By Hamid M

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Aug 27, 2024

Excellent course

By Jatin M

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Mar 11, 2025

Amazing Content

By Nhân N

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Dec 19, 2024

Awsome course

By Yuthear T

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Jan 1, 2025

Great course

By Đức A N

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Oct 24, 2024

Good course

By Gokul P

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Mar 6, 2024

easy course

By Carol

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Jun 16, 2024

Fantastic!

By Rashad D

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Jun 18, 2025

Excellent

By Zhiwei L

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Jan 17, 2025

课程内容非常详实。

By JUAN J G M

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Jan 4, 2025

Muy bueno

By Abdelhamid A

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Sep 22, 2024

Thank You

By M. R A F

•

Jan 30, 2025

The Best

By Saibal G

•

Jan 16, 2025

superb

By muborakxon v

•

Mar 24, 2024

хорошо

By Komiljon T

•

Mar 19, 2024

Thanks

By over k

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May 27, 2025

SUPER

By Dimas R P

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Nov 12, 2024

good

By SHAAN F

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May 29, 2025

we can do learn this course better by implementing more realtime assignments with the current ones as real life scenarios help understanding things in a better approach

By Naivedya

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Aug 22, 2024

It's a lot of information and jargons used. The course content is great but providing more examples and hands on exercises would be more relevant. Good start though!