This course is designed for aspiring and current professionals who want to master the art and science of market research. You will learn to move beyond basic questionnaires and create sophisticated, user-centric surveys that deliver high-quality, actionable data. The curriculum focuses on two critical skill sets: Designing efficient survey instruments with branching logic to maximize respondent engagement and completion rates, and applying rigorous statistical analysis to uncover the stories hidden within your data.
Design and Analyze Impactful Market Surveys
Design and Analyze Impactful Market Surveys
This course is part of Advanced Survey Design & Statistical Analysis Specialization
Instructor: LearningMate
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Learners will design user-centered surveys with branching logic and analyze data using chi-square tests to uncover significant, actionable insights.
Details to know
Shareable certificate
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Taught in English
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This course is part of the Advanced Survey Design & Statistical Analysis Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This module lays the foundation for creating effective surveys that respondents actually want to complete. You will explore the critical role of user-centered design and learn how to structure a survey with branching logic to create a smooth, personalized experience. Through real-world examples and hands-on practice, you will learn to architect the survey's flow, write clear questions, and pilot your instrument to ensure that it gathers high-quality data efficiently.
What's included
9 readings
This module transitions from survey creation to data interpretation. You will learn how to extract meaningful, statistically-backed insights from your survey results. The focus is on applying the chi-square test to identify significant relationships between variables, moving beyond simple observations to data-driven conclusions. You will practice importing data, running tests, and, most importantly, translating complex statistical outputs into clear and actionable recommendations for stakeholders.
What's included
8 readings
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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