This course covers how to drive customer equity and transform your marketing strategies using generative AI. Delve into the foundational components of customer equity and understand the impacts on long-term business success. Learn to evaluate marketing tactics through the lens of customer equity and identify opportunities where AI can enhance these efforts.
Driving Customer Equity with AI
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Driving Customer Equity with AI
This course is part of AI for Marketing Specialization
Instructor: David Schweidel
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
9 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
What's included
3 videos3 readings1 assignment2 discussion prompts
What's included
3 videos4 readings1 assignment1 discussion prompt
What's included
2 videos4 readings1 assignment1 discussion prompt
What's included
2 videos4 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,